Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 138
... boys why we are fighting and the principles for which we are fighting . ' Capra wanted to help , but he wasn't certain that he was the right person to do the job . He explained to General Marshall that he lacked the right kind of ...
... boys why we are fighting and the principles for which we are fighting . ' Capra wanted to help , but he wasn't certain that he was the right person to do the job . He explained to General Marshall that he lacked the right kind of ...
Halaman 179
... Boy Scouts from a large New England industrial community . The boys filled out a questionnaire in which they were asked how highly they valued their membership in the troop and what their attitudes toward woodcraft were . These ...
... Boy Scouts from a large New England industrial community . The boys filled out a questionnaire in which they were asked how highly they valued their membership in the troop and what their attitudes toward woodcraft were . These ...
Halaman 327
... boys and girls reported emotional involvement with TV violence . But the boys were more likely to identify with violent characters . It must be remembered , however , that the girls lacked aggressive female role models ; this alone ...
... boys and girls reported emotional involvement with TV violence . But the boys were more likely to identify with violent characters . It must be remembered , however , that the girls lacked aggressive female role models ; this alone ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women