Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 167
... audience , and ( 4 ) the actual responses made by the audience . Selected topics , such as communicator credibility and group conformity effects , were then studied in each of these categories . There are several reasons why most of the ...
... audience , and ( 4 ) the actual responses made by the audience . Selected topics , such as communicator credibility and group conformity effects , were then studied in each of these categories . There are several reasons why most of the ...
Halaman 185
... audience , and the audience's responses to persuasive communications . In terms of the communicator , the program found that source credibility was an important factor in obtaining immediate opinion change . Low - credibility sources ...
... audience , and the audience's responses to persuasive communications . In terms of the communicator , the program found that source credibility was an important factor in obtaining immediate opinion change . Low - credibility sources ...
Halaman 386
... audience , and ( 4 ) actual responses made by members of the audience . The methodology was the controlled experiment . The settings were essentially stimulus - response situations in which little contact was allowed between members of ...
... audience , and ( 4 ) actual responses made by members of the audience . The methodology was the controlled experiment . The settings were essentially stimulus - response situations in which little contact was allowed between members of ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women