Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 29
... Attitudes of Children The purpose of the set of experiments by Peterson and Thurstone was to study the degree to which commercial motion pictures could change the attitudes of youthful subjects toward specific topics . Under ...
... Attitudes of Children The purpose of the set of experiments by Peterson and Thurstone was to study the degree to which commercial motion pictures could change the attitudes of youthful subjects toward specific topics . Under ...
Halaman 30
... attitudes of the subjects were again measured . No direct connection was made between the attitude assessments and the movie experi- ence . Controls were used to ensure that only subjects who had actually seen the film were included in ...
... attitudes of the subjects were again measured . No direct connection was made between the attitude assessments and the movie experi- ence . Controls were used to ensure that only subjects who had actually seen the film were included in ...
Halaman 168
... Attitude Change Hovland and his associates measured persuasion in terms of the amount of attitude and opinion change achieved . They viewed attitudes and opinions as intimately related yet analytically distinct . The term opinion was ...
... Attitude Change Hovland and his associates measured persuasion in terms of the amount of attitude and opinion change achieved . They viewed attitudes and opinions as intimately related yet analytically distinct . The term opinion was ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women