Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 262
... analysis and for hypothesis testing . One problem that could have been more easily addressed is the sophistication of the data analysis : it was much too simple . The parts written for general audiences were presented in basic ...
... analysis and for hypothesis testing . One problem that could have been more easily addressed is the sophistication of the data analysis : it was much too simple . The parts written for general audiences were presented in basic ...
Halaman 297
... analysis . Gerbner , it should be noted , was then and remains a well - known expert both on the research technique of content analysis and the general area of the study of media violence . The Annenberg / Gerbner content analysis of ...
... analysis . Gerbner , it should be noted , was then and remains a well - known expert both on the research technique of content analysis and the general area of the study of media violence . The Annenberg / Gerbner content analysis of ...
Halaman 393
... analyses of the “ lessons " taught on such topics . Unfortunately , content analysis does not reveal whether people ... analysis was committed , as effects were simply assumed from the nature of what was portrayed . Explaining Mass ...
... analyses of the “ lessons " taught on such topics . Unfortunately , content analysis does not reveal whether people ... analysis was committed , as effects were simply assumed from the nature of what was portrayed . Explaining Mass ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women