Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 323
... behavior as a guide to his own actions . Even today , the answer to this question remains an elusive one ... aggressive acts against a plastic Bobo doll.1 One group of children observed the model rewarded for this behavior ; another ...
... behavior as a guide to his own actions . Even today , the answer to this question remains an elusive one ... aggressive acts against a plastic Bobo doll.1 One group of children observed the model rewarded for this behavior ; another ...
Halaman 327
... aggressive female role models ; this alone could explain their failure to identify with violent or aggressive ... behavior 3. Self - reports of aggressive feelings and attitudes 4. Self - reports of cognitive and affective reactions to ...
... aggressive female role models ; this alone could explain their failure to identify with violent or aggressive ... behavior 3. Self - reports of aggressive feelings and attitudes 4. Self - reports of cognitive and affective reactions to ...
Halaman 352
... aggressive behaviors on TV programs may have stored , and at a later time retrieved and performed , those behaviors ... behavior that provides a solution to a problem a child faces may lead to modeling of that behavior in the child ...
... aggressive behaviors on TV programs may have stored , and at a later time retrieved and performed , those behaviors ... behavior that provides a solution to a problem a child faces may lead to modeling of that behavior in the child ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women