Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 283
... agenda at time 1 ( June ) and the voters ' agenda at time 2 ( October ) is greater than that of the diagonal running the other way . The comparison is 0.51 versus 0.19 , with a difference of 0.32 . Statistically speaking , this means ...
... agenda at time 1 ( June ) and the voters ' agenda at time 2 ( October ) is greater than that of the diagonal running the other way . The comparison is 0.51 versus 0.19 , with a difference of 0.32 . Statistically speaking , this means ...
Halaman 285
... agenda - setting influences . Objective 5 : Assessing the Political Role of Agenda Setting . The process of agenda setting was initially conceptualized , researched , and formalized within the context of election campaigns , voting ...
... agenda - setting influences . Objective 5 : Assessing the Political Role of Agenda Setting . The process of agenda setting was initially conceptualized , researched , and formalized within the context of election campaigns , voting ...
Halaman 287
... agenda setting on different categories of voters is , therefore , a product of exposure , type of medium , interest , salience , need for orientation , and interpersonal communication . The researchers of the Charlotte study do not ...
... agenda setting on different categories of voters is , therefore , a product of exposure , type of medium , interest , salience , need for orientation , and interpersonal communication . The researchers of the Charlotte study do not ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women