Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 234
... adults ; and adults from large families were more likely to know the message than adults from small families . This ... adult neighbors , or acquaintances . This in turn appeared to lead adults to discuss the leaflets and their message ...
... adults ; and adults from large families were more likely to know the message than adults from small families . This ... adult neighbors , or acquaintances . This in turn appeared to lead adults to discuss the leaflets and their message ...
Halaman 304
... adult male citizen 73 5 22 10. Policeman shooting an adult male citizen 71 5 24 11. Teenage boy punching another teenage boy 66 4 30 12. Teenage boy knifing another teenage boy 3 0 97 13. Man punching an adult male stranger 52 5 43 14 ...
... adult male citizen 73 5 22 10. Policeman shooting an adult male citizen 71 5 24 11. Teenage boy punching another teenage boy 66 4 30 12. Teenage boy knifing another teenage boy 3 0 97 13. Man punching an adult male stranger 52 5 43 14 ...
Halaman 307
... adult Americans think there is too much violence on television . " 18 Another question asked : Apart from the amount of violence , do you generally approve or disap- prove of the kind of violence that is portrayed on TV ? Only 25 ...
... adult Americans think there is too much violence on television . " 18 Another question asked : Apart from the amount of violence , do you generally approve or disap- prove of the kind of violence that is portrayed on TV ? Only 25 ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women