Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 118
... adoption of new traits by human populations . For example , sociologist F. Stuart Chapin studied growth patterns in social institutions over varying spans of years and decades , finding cumulative S - shaped curves describing the adoption ...
... adoption of new traits by human populations . For example , sociologist F. Stuart Chapin studied growth patterns in social institutions over varying spans of years and decades , finding cumulative S - shaped curves describing the adoption ...
Halaman 128
... adoption of innovation as a basis for social change . Tarde had tried to identify that process in 1890 but was not able to do so , given the undeveloped state of sociology and psychology . By 1943 , however , the social sciences were ...
... adoption of innovation as a basis for social change . Tarde had tried to identify that process in 1890 but was not able to do so , given the undeveloped state of sociology and psychology . By 1943 , however , the social sciences were ...
Halaman 131
... adoption curve describes the proportion of a relevant population of potential adopting units who have taken up the time at various points in time . However , as research accumulated , it became clear that different types of innovations ...
... adoption curve describes the proportion of a relevant population of potential adopting units who have taken up the time at various points in time . However , as research accumulated , it became clear that different types of innovations ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women