Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 125
... actually began to plant it . In fact , there was a modal time lag of between five and six years between first hearing of the innovation and actually adopting it ( see Figure 6.1 ) . Thus , a lot of farmers knew about hybrid seed corn ...
... actually began to plant it . In fact , there was a modal time lag of between five and six years between first hearing of the innovation and actually adopting it ( see Figure 6.1 ) . Thus , a lot of farmers knew about hybrid seed corn ...
Halaman 191
... actually a follow - up of the research reported in chapter 4 , on the impact of a mass - communicated presidential campaign . The new effort probed into the nature of opinion leaders and the kinds of influences they had on their ...
... actually a follow - up of the research reported in chapter 4 , on the impact of a mass - communicated presidential campaign . The new effort probed into the nature of opinion leaders and the kinds of influences they had on their ...
Halaman 210
... actually represented some type of flow from a mass medium to an audience . The strategy of interviewing in April , then returning some months later to look for changes , was not adequate to the task . The researchers should have focused ...
... actually represented some type of flow from a mass medium to an audience . The strategy of interviewing in April , then returning some months later to look for changes , was not adequate to the task . The researchers should have focused ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women