Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 294
... task forces and five investigatory study teams . One of these reports , Violence and the Media , has become a landmark in the study of mass communication . It was indicative of the growing concern that the public had ... Task Force Report.
... task forces and five investigatory study teams . One of these reports , Violence and the Media , has become a landmark in the study of mass communication . It was indicative of the growing concern that the public had ... Task Force Report.
Halaman 297
... Task Force considered these inquiries and others to be important in addressing the issue of how violence was portrayed on television . To answer such questions , they contracted with Professor George Gerbner and his staff at the ...
... Task Force considered these inquiries and others to be important in addressing the issue of how violence was portrayed on television . To answer such questions , they contracted with Professor George Gerbner and his staff at the ...
Halaman 309
... Task Force concluded that watching TV violence could both reinforce violent behavior and cause it . CONCLUSIONS AND IMPLICATIONS The major conclusion of the Media Task Force was not particularly surprising . They found that TV ...
... Task Force concluded that watching TV violence could both reinforce violent behavior and cause it . CONCLUSIONS AND IMPLICATIONS The major conclusion of the Media Task Force was not particularly surprising . They found that TV ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women