Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 252
... Schramm and his associates found that most children regarded television with both affection and respect . What is surprising was that they were not alone . Their parents also showed similar attitudes toward television . When the authors ...
... Schramm and his associates found that most children regarded television with both affection and respect . What is surprising was that they were not alone . Their parents also showed similar attitudes toward television . When the authors ...
Halaman 258
... Schramm , Lyle , and Parker concluded : “ Thus what would have been soothing ( or at least innocuous ) for most children was traumatic for these children because of their particular needs and background . " 14 The researchers then ...
... Schramm , Lyle , and Parker concluded : “ Thus what would have been soothing ( or at least innocuous ) for most children was traumatic for these children because of their particular needs and background . " 14 The researchers then ...
Halaman 260
... Schramm , Lyle , and Parker concluded that overall , the effects of television pointed as much to the parents as to television . Parents who provided their children with warm , secure relation- ships and an interesting home life had ...
... Schramm , Lyle , and Parker concluded that overall , the effects of television pointed as much to the parents as to television . Parents who provided their children with warm , secure relation- ships and an interesting home life had ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women