Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 120
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. THE CONTRIBUTION OF RURAL SOCIOLOGY In order to understand why and how the seminal study of the adoption of innovation came to be conducted by rural sociologists , one must first ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. THE CONTRIBUTION OF RURAL SOCIOLOGY In order to understand why and how the seminal study of the adoption of innovation came to be conducted by rural sociologists , one must first ...
Halaman 121
... rural sociologists . Reports had been published on human problems on corporation farms in California and on dissatisfying race relations in Mississippi . This offended certain members of Congress and led them to criticize rural sociology ...
... rural sociologists . Reports had been published on human problems on corporation farms in California and on dissatisfying race relations in Mississippi . This offended certain members of Congress and led them to criticize rural sociology ...
Halaman 133
... rural sociology are based on this report . 11. Bryce Ryan and Neal C. Gross , " The Diffusion of Hybrid Seed Corn in Two Iowa Communities , " Rural Sociology 8 ( March 1943 ) : 15 . 12. The authors are grateful to Bryce Ryan ( with whom ...
... rural sociology are based on this report . 11. Bryce Ryan and Neal C. Gross , " The Diffusion of Hybrid Seed Corn in Two Iowa Communities , " Rural Sociology 8 ( March 1943 ) : 15 . 12. The authors are grateful to Bryce Ryan ( with whom ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women