Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 61
Halaman 146
... overall film evaluation studies : The Prelude to War , The Nazis Strike , and Divide and Conquer . However , the last two films were shown to the men in combination to test for cumulative effects . Two days were allowed between these ...
... overall film evaluation studies : The Prelude to War , The Nazis Strike , and Divide and Conquer . However , the last two films were shown to the men in combination to test for cumulative effects . Two days were allowed between these ...
Halaman 176
... Overall , Hovland , Janis , and Kelley concluded that a minimal amount of fear appeal is the most effective in terms of persuasion . Moderate and strong appeals may be effective in arousing interest and a high degree of emotional ...
... Overall , Hovland , Janis , and Kelley concluded that a minimal amount of fear appeal is the most effective in terms of persuasion . Moderate and strong appeals may be effective in arousing interest and a high degree of emotional ...
Halaman 352
... Overall , the research on observational learning and cognitive processes suggested that children who watched large numbers of aggressive behaviors on TV programs may have stored , and at a later time retrieved and performed , those ...
... Overall , the research on observational learning and cognitive processes suggested that children who watched large numbers of aggressive behaviors on TV programs may have stored , and at a later time retrieved and performed , those ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women