Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 14
Halaman 46
... MERCURY THEATRE AND THE WAR OF THE WORLDS " Mercury Theatre on the Air , " sponsored by CBS , had been broadcasting since June 1938. ( The program lacked a commercial sponsor until the week following the War of the Worlds broadcast ...
... MERCURY THEATRE AND THE WAR OF THE WORLDS " Mercury Theatre on the Air , " sponsored by CBS , had been broadcasting since June 1938. ( The program lacked a commercial sponsor until the week following the War of the Worlds broadcast ...
Halaman 50
... Mercury Theatre on the Air in an original dramatization of The War of the Worlds , by H. G. Wells . The performance will continue after a brief intermission . According to Houseman , the remainder of the show was well written and ...
... Mercury Theatre on the Air in an original dramatization of The War of the Worlds , by H. G. Wells . The performance will continue after a brief intermission . According to Houseman , the remainder of the show was well written and ...
Halaman 54
... Mercury Theatre itself , and the Federal Communications Commission ( FCC ) were also undertaken . It was not surprising that huge increases in the volume of mail were reported . Interestingly , most of the letters to the Mercury Theatre ...
... Mercury Theatre itself , and the Federal Communications Commission ( FCC ) were also undertaken . It was not surprising that huge increases in the volume of mail were reported . Interestingly , most of the letters to the Mercury Theatre ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women