Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 95
... Lazarsfeld and his associates played a central role in establishing that discipline . His studies of the influence of the media in a presidential election ( The People's Choice , summarized in chapter 4 ) was a major contribution to ...
... Lazarsfeld and his associates played a central role in establishing that discipline . His studies of the influence of the media in a presidential election ( The People's Choice , summarized in chapter 4 ) was a major contribution to ...
Halaman 112
... Lazarsfeld and Frank N. Stanton , Radio Research 1942-1943 , p . 3-33 . 5. Lazarsfeld , Berelson , and Gaudet , The People's Choice . 6. This was a nationwide study of listeners to 20 daytime serials being broadcast on CBS and NBC at ...
... Lazarsfeld and Frank N. Stanton , Radio Research 1942-1943 , p . 3-33 . 5. Lazarsfeld , Berelson , and Gaudet , The People's Choice . 6. This was a nationwide study of listeners to 20 daytime serials being broadcast on CBS and NBC at ...
Halaman 211
... Lazarsfeld , Personal Influence : The Part Played by People in the Flow of Mass Communication ( Glencoe , Ill .: Free Press of Glencoe , 1955 ) . 5. Cooley , Social Organization , pp . 23-31 . 6. Fritz J. Rothlisberger and William J ...
... Lazarsfeld , Personal Influence : The Part Played by People in the Flow of Mass Communication ( Glencoe , Ill .: Free Press of Glencoe , 1955 ) . 5. Cooley , Social Organization , pp . 23-31 . 6. Fritz J. Rothlisberger and William J ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women