Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 32
... L. L. Thurstone , Motion Pictures and the Social Attitudes of Children ( New York : Macmillan , 1933 ) , p . 37 . Note the reversal of the positions of " Favorable " and " Unfavorable " from those of Figure 2.1 . This was done in the ...
... L. L. Thurstone , Motion Pictures and the Social Attitudes of Children ( New York : Macmillan , 1933 ) , p . 37 . Note the reversal of the positions of " Favorable " and " Unfavorable " from those of Figure 2.1 . This was done in the ...
Halaman 33
... L. L. Thurstone , Motion Pictures and the Social Attitudes of Children ( New York : Macmillan , 1993 ) , p . 63 . For these reasons , and because the studies showed clear results , the Peterson and Thurstone research made a deep impact ...
... L. L. Thurstone , Motion Pictures and the Social Attitudes of Children ( New York : Macmillan , 1993 ) , p . 63 . For these reasons , and because the studies showed clear results , the Peterson and Thurstone research made a deep impact ...
Halaman 42
... L. L. Thurstone and E. J. Chave , The Measurement of Attitude ( Chicago : University of Chicago Press , 1929 ) . 3. Basing their ideas on the work of such pioneers as G. Udny Yule and R. A. Fisher , sociologists and psychologists were ...
... L. L. Thurstone and E. J. Chave , The Measurement of Attitude ( Chicago : University of Chicago Press , 1929 ) . 3. Basing their ideas on the work of such pioneers as G. Udny Yule and R. A. Fisher , sociologists and psychologists were ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women