Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 166
... Hovland , who had been one of the principal researchers in the Army's investigations of the persuasive use of films . Prior to the war , Hovland had been a “ rising star ” in experimental psychology at Yale , but the demands of the war ...
... Hovland , who had been one of the principal researchers in the Army's investigations of the persuasive use of films . Prior to the war , Hovland had been a “ rising star ” in experimental psychology at Yale , but the demands of the war ...
Halaman 169
... Hovland , Janis , and Kelley was a learning model - in essence , a stimulus - response model . In the learning of new attitudes , Hovland and his associates believed that three variables were important : attention , comprehension , and ...
... Hovland , Janis , and Kelley was a learning model - in essence , a stimulus - response model . In the learning of new attitudes , Hovland and his associates believed that three variables were important : attention , comprehension , and ...
Halaman 188
... Hovland et al . , Communication and Persuasion , p . 9 . 5. Ibid . , p . 21 . 6. Ibid . 7. Carl I. Hovland and Walter A. Weiss , “ The Influence of Source Credibility on Communication Effectiveness , ” Public Opinion Quarterly , 15 ...
... Hovland et al . , Communication and Persuasion , p . 9 . 5. Ibid . , p . 21 . 6. Ibid . 7. Carl I. Hovland and Walter A. Weiss , “ The Influence of Source Credibility on Communication Effectiveness , ” Public Opinion Quarterly , 15 ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women