Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 101
... Herzog noted in a footnote in the original research report that “ income expresses interviewer's rating of the economic status of each respondent . ” 11 It is doubtful that this mode of measuring income would be regarded as valid by ...
... Herzog noted in a footnote in the original research report that “ income expresses interviewer's rating of the economic status of each respondent . ” 11 It is doubtful that this mode of measuring income would be regarded as valid by ...
Halaman 107
... Herzog undertook additional analyses . In this phase of the report , no effort was made to contrast listeners and nonlisteners . It was a probe into the nature of the satisfactions that the listeners obtained from their experience and ...
... Herzog undertook additional analyses . In this phase of the report , no effort was made to contrast listeners and nonlisteners . It was a probe into the nature of the satisfactions that the listeners obtained from their experience and ...
Halaman 112
... Herzog or by somebody else — have not to this date been noticeably ameliorated by daytime serials . 16 They remain today , repositioned on television , much the same in content as they were in 1940. While they sometimes portray human ...
... Herzog or by somebody else — have not to this date been noticeably ameliorated by daytime serials . 16 They remain today , repositioned on television , much the same in content as they were in 1940. While they sometimes portray human ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women