Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 28
... Herbert Blumer that probed the influences of motion pictures on general day - to - day behavior . " In this work , he depended primarily on the auto- biographical method , in which subjects recalled earlier influences of the movies on ...
... Herbert Blumer that probed the influences of motion pictures on general day - to - day behavior . " In this work , he depended primarily on the auto- biographical method , in which subjects recalled earlier influences of the movies on ...
Halaman 33
... Herbert Blumer collected autobiographical accounts from more than 1,800 young men and women , adolescents , and children . The general purpose of the study was to find out how motion pictures had influenced their childhood play , their ...
... Herbert Blumer collected autobiographical accounts from more than 1,800 young men and women , adolescents , and children . The general purpose of the study was to find out how motion pictures had influenced their childhood play , their ...
Halaman 43
... Herbert Blumer , The Movies and Conduct ( New York : Macmillan , 1933 ) . 18. Herbert Blumer and Philip M. Hauser , Movies , Delinquency , and Crime ( New York : Macmillan , 1933 ) . 19. Peterson and Thurstone , Motion Pictures and ...
... Herbert Blumer , The Movies and Conduct ( New York : Macmillan , 1933 ) . 18. Herbert Blumer and Philip M. Hauser , Movies , Delinquency , and Crime ( New York : Macmillan , 1933 ) . 19. Peterson and Thurstone , Motion Pictures and ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women