Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 73
... Erie County , Ohio The researchers had to select a site for their investigation . They reviewed many possibilities and finally settled on a small county in Ohio . In 1940 , Erie County had a culturally homogeneous population of about ...
... Erie County , Ohio The researchers had to select a site for their investigation . They reviewed many possibilities and finally settled on a small county in Ohio . In 1940 , Erie County had a culturally homogeneous population of about ...
Halaman 74
... Erie County was visited by an interviewer . The results of these initial contacts permitted the investigators to select some 3,000 persons in such a way that they were representative of the county as a whole . The key variables in this ...
... Erie County was visited by an interviewer . The results of these initial contacts permitted the investigators to select some 3,000 persons in such a way that they were representative of the county as a whole . The key variables in this ...
Halaman 85
... Erie County , there were people who were converted , but they were few indeed . Only about 8 percent of the voters ... Erie County as a whole , the Republicans made gains over their pattern of support in the election that had been held ...
... Erie County , there were people who were converted , but they were few indeed . Only about 8 percent of the voters ... Erie County as a whole , the Republicans made gains over their pattern of support in the election that had been held ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women