Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 140
... Britain in a kind of pincers from both north and south . The theme of the film was that the early defensive strategies relied upon by the Allies were unsuccessful in the face of the strategy and tactics used by the Germans . The Battle ...
... Britain in a kind of pincers from both north and south . The theme of the film was that the early defensive strategies relied upon by the Allies were unsuccessful in the face of the strategy and tactics used by the Germans . The Battle ...
Halaman 142
... Battle of Britain Somewhat parallel experiments were completed on each of the four films described earlier . The main difference between them was that the research on The Battle of Britain assessed the impact of a single film , whereas ...
... Battle of Britain Somewhat parallel experiments were completed on each of the four films described earlier . The main difference between them was that the research on The Battle of Britain assessed the impact of a single film , whereas ...
Halaman 414
... Fight film series audience evaluation of , 148-151 Battle of Britain , assessment of , 142-147 Battle of Britain , audience assessment of , 147-148 Battle of Britain , contents of , 140 Battle of Britain , effects of , 157-158 ...
... Fight film series audience evaluation of , 148-151 Battle of Britain , assessment of , 142-147 Battle of Britain , audience assessment of , 147-148 Battle of Britain , contents of , 140 Battle of Britain , effects of , 157-158 ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women