Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 46
... American population with his " fireside chats , " in which he seemed to be speaking to each American personally . Radio made Edgar Bergen and Charlie McCarthy stars , popularized the music of the big bands and stars like Benny Goodman ...
... American population with his " fireside chats , " in which he seemed to be speaking to each American personally . Radio made Edgar Bergen and Charlie McCarthy stars , popularized the music of the big bands and stars like Benny Goodman ...
Halaman 239
... American public was their impact on children . In some ways , the mushrooming growth of television in the immediate postwar years followed a similar pattern . However , its adoption by the public was even more rapid , almost catching ...
... American public was their impact on children . In some ways , the mushrooming growth of television in the immediate postwar years followed a similar pattern . However , its adoption by the public was even more rapid , almost catching ...
Halaman 405
... American Institute of Public Opinion ( AIPO ) , 54 , 55 American Medical Association , 348 American Psychiatric Association , 317 American Psychological Association , 317 American Sociological Association , 317 " American Soldier ...
... American Institute of Public Opinion ( AIPO ) , 54 , 55 American Medical Association , 348 American Psychiatric Association , 317 American Psychological Association , 317 American Sociological Association , 317 " American Soldier ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women