Marketing Management: An Asian PerspectivePhilip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Ang, Swee Hoon Ang, Chin Tan, Siew Meng Leong, Siew Leong Pearson, 24 Agu 2017 - 958 halaman For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. .
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Marketing Management, An Asian Perspective Philip Kotler,Kevin Lane Keller,Swee Hoon Ang,Chin Tiong Tan,Siew Meng Leong Pratinjau tidak tersedia - 2017 |