Crisis Management By Apology: Corporate Response to Allegations of Wrongdoing

Sampul Depan
Routledge, 21 Apr 2006 - 264 halaman
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.

The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.
 

Isi

1 Introduction
1
2 Apologia Social Drama and Public Ritual
19
3 Legality and Liability
40
4 Apologetic Ethics
58
Politicians Sports Figures and Media Celebrities
79
Retail Manufacturing and NotforProfits
121
Institutional Religious and Governmental
165
Corporate Apologia Ideology and Ethical Responses to Criticism
204
References
219
Author Index
241
Subject Index
247
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