Research Methods For Business: A Skill Building ApproachJohn Wiley & Sons, 27 Jun 2016 - 448 halaman Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. |
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Introduction to research 1 | 1 |
Managers and research 8 | 8 |
Discussion questions 14 | 14 |
The hypotheticodeductive method 23 | 23 |
Summary | 30 |
Preliminary research | 37 |
The research proposal | 45 |
the critical literature review | 51 |
Rating scales | 213 |
Goodness of measures | 220 |
Summary | 226 |
sampling | 235 |
The sampling process | 239 |
examples of when certain sampling designs would be appropriate | 252 |
Sample data and hypothesis testing | 260 |
The sample size | 261 |
Ethical issues | 59 |
Bibliographical databases | 66 |
The need for a theoretical framework | 72 |
How theory is generated | 81 |
Managerial implications | 90 |
Elements of research design | 96 |
Mixed methods | 106 |
interviews | 113 |
Advantages and disadvantages of interviews | 123 |
Two important approaches to observation | 130 |
Advantages and disadvantages of observation | 137 |
Guidelines for questionnaire design | 145 |
Review of the advantages and disadvantages of different | 157 |
Experimental designs | 165 |
The field experiment | 172 |
Types of experimental design and validity | 179 |
Ethical issues in experimental design research | 185 |
Randomized block design | 191 |
international dimensions of operationalization | 204 |
Discussion questions | 268 |
Getting a feel for the data | 278 |
descriptive statistics part 1 | 287 |
descriptive statistics part 2 | 293 |
Hypothesis testing | 300 |
hypothesis testing | 323 |
Discussion questions | 329 |
Reliability and validity in qualitative research | 348 |
The written report | 354 |
Contents of the research report | 357 |
Summary | 366 |
example of an abridged basic research report | 373 |
Statistical Tables | 379 |
Glossary | 389 |
399 | |
401 | |
407 | |