Crossing the Chasm: Marketing and Selling Technology ProjectHarper Collins, 17 Mar 2009 - 256 halaman Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
Edisi yang lain - Lihat semua
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream ... Geoffrey A. Moore Pratinjau terbatas - 2002 |
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream ... Geoffrey A. Moore Pratinjau tidak tersedia - 1991 |
Istilah dan frasa umum
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