It's Not About the Shark: How to Solve Unsolvable ProblemsIcon Books, 5 Feb 2015 - 288 halaman When we have a problem, most of us zero in, take it apart, and focus until we have it solved. Steven Spielberg tried that when the scenes with his expensive prosthetic shark just weren't scary. Psychologist, social scientist and million-selling author David Niven shows us that focusing on the problem is exactly the wrong way to find an answer. And Jaws built its famous menace precisely because the shark hardly ever appears in shot. |
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It's Not about the Shark: How to Solve Unsolvable Problems David Niven Pratinjau tidak tersedia - 2014 |