Fundamentals of MarketingMcGraw-Hill, 1990 - 668 halaman -Instructor's manual (658.8; S792f10; I.M) -Text bank/Thomas K. Pritchett, Betty M. Prichett (658.8; S792f10; T.B). |
Istilah dan frasa umum
activities advertising American analysis areas average brand name business market business users buyers buying behavior chain channel chapter competition competitors consumer cost-plus pricing customers decision demand determine discount discussed effective evaluation example executives expenses factors Figure firm's firms foreign goals gross margin important increase industry influence inventory major manufacturers marginal cost markdown market segmentation market share marketing concept marketing mix marketing program marketing research markup McDonald's ment merchandise new-product nonprofit organizations olestra operating packaging percent personal selling physical distribution pizza potential pricing objective problem Procter & Gamble profit purchase quantity retailers revenue sales force sales person sales promotion sales volume selected seller selling price social sold stage sumer supermarket target markets tion trade types typically ucts United variable cost Wall Street Journal wholesalers wholesaling middlemen