Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business StrategyJohn Wiley & Sons, 1 Mei 2012 - 272 halaman Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.
Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how. |
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... search marketing, and flips the lights on. Trying to justify a search-related project? From hard data to helpful checklists, it's all in here. Taking on the challenge of search optimization by yourself? You'll walk away from this book ...
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... Data: Fox, Vanessa, 1972– Marketing in the age of Google: your online strategy IS your business strategy/Vanessa Fox ... search engines. I. Title. HF5415.1265.F678 2012 658.8'72—dc23 2011052827 Printed in the United States of America 10 9 8 7 ...
... Search Data to Improve Your Business and Product Strategy How We Search Building Searcher Personas: Opening the Door to the Crowd of Customers You've Been Keeping Out How Search Engines Work Implementing an Effective Search Strategy ...
Isi
How Search Has Changed Your Business | 1 |
How to Use Search Data to Improve Your Business and Product Strategy | 25 |
How We Search | 67 |
Opening the Door to the Crowd of Customers Youve Been Keeping Out | 89 |
How Search Engines Work | 111 |
Implementing an Effective Search Strategy | 139 |
How to Turn Business Strategy into Tech Speak | 157 |
How to Cut through the Data and Get the Actionable Metrics You Need | 171 |
Social Media and Search | 185 |
Beyond Google and 10 Blue Links | 213 |
Notes | 229 |
243 | |
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Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS ... Vanessa Fox Pratinjau terbatas - 2012 |