Principles of Marketing

activities advertising agencies agents agricultural amount areas automobile basis brokers buyers buying cash Census cent chain store commodities companies competition considerable consumption contract cooperative costs customers dealers delivery demand department stores discount distributors economic effect Engel's Laws equipment example expenditures Explain factors farm Federal Trade Commission finance freight futures contract grade grocery handling hedging important income increase industrial instalment instalment credit institutions involved large number laws limited located mail order major manufacturers marketing functions ment merchandise merchants method middlemen motives operating organizations period personal selling practice price discrimination private brands problems profit purchase quantities reason resale resale price maintenance result retail stores Robinson-Patman Act salers sales promotion sales volume salesmen seller shipments sold specialty standards storage sumer supermarket supply tion transactions types ultimate consumers units usually utility warehouses wholesalers wholesaling