Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches

Sampul Depan
John Wiley & Sons, 22 Des 2008 - 352 halaman
This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.
 

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ABOUT THE AUTHORS
UNDERSTANDING RESEARCH
THE WHO HOW AND WHY OF RESEARCH
INTERVIEWING FOCUS GROUPS
DEFINING THE CONTEXT
PRESENTING YOUR RESEARCH FINDINGS
REFERENCES
APPENDIX A A SAMPLE MANUSCRIPT FROM A QUANTITATIVE STUDY
APPENDIX B A SAMPLE MANUSCRIPT FROM A QUALITATIVE STUDY
GLOSSARY
INDEX
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Tentang pengarang (2008)

Scott W. VanderStoep, associate professor in the Department of Psychology, Hope College, Holland, Michigan, is the former director of the Carl Frost Center for Social Science Research at Hope College. He is the coauthor of Learning to Learn: The Skill and Will of College Success and editor of Science and the Soul: Christian Faith and Psychological Research.

Deirdre D. Johnston, professor in the Department of Communications, Hope College, Holland, Michigan, and is the author of The Art and Science of Persuasion.

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