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critically analyzed from a business standpoint, the medium offered is calculated to bring a return. Advertising for any other reason is unethical.

3. The Restaurateur shall not lend his name, or identify himself, with any questionable business enterprise. The object of this rule is to protect the Restaurant business from unfavorable publicity, and to maintain public confidence in the integrity of those engaged in the business.

4. The indiscriminate practice of Restaurateurs in giving testimonials for food products or restaurant equipment, which testimonials are used in promoting sales of the articles, is not a good practice. Testimonials given by those prominent in the Restaurant trade, seeking to influence purchases through such prominence, ofttimes have a flareback of impugned motives.

Article 5

GENERAL PROVISIONS RESPECTING THE CODE AND THE OBLIGATION TO ITS OBSERVANCE

The Restaurateur shall, at all times, seek to elevate the standards of the Restaurant business by practicing the ethical standards set forth in this code, and be enthusiastic in inspiring others in the business to do likewise.

Each individual Restaurateur who conducts his business so that his own honor will never be besmirched by his own act or omission will aid in maintaining the honor of the entire Restaurant business.

The adoption of this code by the National Restaurant Association places an obligation on all its members to sincere and faithful performance of the rules of conduct so set down.

SCHOOL SUPPLIES

NATIONAL SCHOOL SUPPLY ASSOCIATION

Adopted 1920:

CODE OF ETHICS

The members of the National School Supply Association, ever mindful of their slogan: "Service to the School Children of America," pledge their best efforts:

1. To recognize in the American school child "the seed corn of the nation," and to keep the welfare of the child first and foremost in the conduct of our business.

2. To produce and sell the highest quality of school merchandise, believing this to be a fundamental demand of education in a Republic in which the education of all citizens is of paramount importance.

3. To so conduct every business transaction that school authorities will recognize and appreciate the superior service rendered schools by the members of this Association.

4. To accept the principle that the school buyer is guided by the same motives as the seller, urging that all disputes be submitted to the Appeals and Grievances Committee of the Association for the final satisfaction of the customer.

5. To welcome fair competition as an assurance of the largest opportunity for service to school authorities, making service and the adaptability of goods rather than price the basis of preference. 6. To train salesmen to be more than mere bid-filers or order-takers, and to recognize the vital principle of truth and personal service to the teachers and pupils who will use the goods. 7. To carry stocks of merchandise sufficient to give prompt and satisfactory service so that at no time in the year a pupil shall be hampered in educational progress through lack of materials or equipment.

8. To base all selling prices on the cost of production and selling, allowing only a legitimate profit as related to the investment in the business.

9. To be constantly on the alert to find better merchandise and better methods so as to keep the American schools at all times fully abreast of the progress in all fundamentals of education.

10. To follow sound ethical principles in the conduct

of our business, and to put every transaction on the very highest plane of business honor.

2.

CODE OF BUSINESS PRACTICES

1. Do unto others as you would have them do unto you. Do not make false or disparaging statements respecting competitor's products, his business, financial credit, etc. 3. Do not harass competitors by fake requests for estimates on bills of goods, for catalogs, etc.

4. Do not sell goods at or below cost, as "leaders," coupled with statements misleading the public into the belief that they were sold at a profit by reason of the seller's superior facilities.

5. Do not use the samples or reputation of one manufacturer for the purpose of getting an order and fill it with similar goods made by another manufacturer.

6. Regardless of reported actions of competitors the facts should be ascertained before acting upon reports or inferences that would cast suspicion upon a fellow member.

7. Make no deductions, rebates or discounts which would camouflage the contents or amount of a contract unless plainly stated on the face of the bid and invoice when shipment is made.

Any member of this Association, convicted of a violation of school laws of the territory in which he operates is automatically expelled from membership in the Association.

9. Any member of the Association who influences the cancellation of a contract already taken in good faith by another member of the Association and who profits by the cancellation, shall be subject to an investigation on the part of the Appeals and Grievances Committee if the party injured so desires, and findings of the Appeals and Grievances Committee shall be final.

10. The members of this Association are responsible for the merchandising methods for all acts or activities on the part of their salesmen in the field.

11. To discourage advertising of an unfair, misleading or demoralizing nature.

12. To aid every legitimate effort to elevate the standing of the school supply business in the eyes of buyers and sellers, to uphold the prestige of the National School Supply Association, and to make prompt report to the Business director of any established violation of this Code of Business Practices and any subsequent additions thereto, whether by a member of the Association or by another, thus to make good our slogan: "Service to the School Children of America."

SEEDS

WHOLESALE GRASS SEED DEALERS' ASSOCIATION

Adopted June 16, 1924:

AMERICAN SEED TRADE ASSOCIATION

Adopted June 19, 1924, with necessary changes in wording:

CODE OF ETHICS

The American Seed Trade Association, an organization of seed growers and of merchants engaged in wholesale and retail trading in agricultural, garden and flower seeds in the United States and Canada, hereby establishes for itself and its members the following duties and obligations, which may be said to constitude a Code of Ethics:

First. Obedience to the law of the land and in particular to the laws regulating the sale of seeds.

Second. The Dedication of the technical and practical knowledge and services of the Association and of its members to the improvement of agriculture and horticulture.

Third. In all sales and contracts of sale and advertisements, the members of the Association shall practice entire good faith, shall give full and truthful representations of the quality and description of seeds sold or offered for sale, and shall scrupulously observe every contractual obligation.

Fourth. To competitors in business, the members, their agents and employees, shall act fairly and honorably, which may be defined as the practice of the Golden Rule of "doing unto others as ye would have them do unto you."

This Association pledges itself to take every possible means within the powers granted by its Constitution and ByLaws to enforce the pronouncements set forth in this Code of Ethics.

SHOES, MANUFACTURE

NATIONAL BOOT AND SHOE MANUFACTURERS
ASSOCIATION

Adopted January 1924:

STANDARDS OF BUSINESS PRACTICE

The National Boot & Shoe Manufacturers' Association of the United States, Inc., acknowledge a responsibility for the advancement of its members' interests and an equal responsibility for safeguarding the interests of the consuming public.

To further both of these objectives, we, the members of this Association, in convention assembled, adopt the following standards as the basis of our business dealings.

To endeavor to conduct our business according to a standard of business morality that will make the members of our Association worthy of the highest measure of confidence of those with whom they have business dealings.

To always stand for fair dealing, honest grading and proper fulfillment of contracts, avoiding and discouraging unfair competition.

To do our best to promote uniformity and certainty in the customs and usages of business, using every effort to reform any abuses now existing in our trade.

To represent with truthfulness at all times the product of our factories both in our advertising and in our selling methods. To endeavor to promote the spirit of friendliness and cooperation among the trade, accepting the principle of arbitration for the settlement of any controversies which cannot be mutually adjusted between the contending parties.

To secure and diffuse accurate and reliable information as to the standing of merchants and other matters that we may be mutually safeguarded in our business dealings.

To encourage education in all branches of the industry to the highest standard and dissemination of proper and authentic knowledge of the problems of the industry to the consuming public.

To know accurately the cost of management, production and distribution of our product in order that a fair price, an adequate wage, and an honest profit may be assured.

To maintain a high standard of factory conditions and to provide proper safety devices and methods for the prevention of accidents.

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