Gambar halaman
PDF
ePub

PUBLISHING

NATIONAL PUBLISHERS ASSOCIATION

Adopted Dec. 20, 1923:

PUBLISHERS' CODE OF ETHICS AND BUSINESS PRACTICES

We pledge ourselves to TRUTH, first and always, as the paramount obligation of the publisher-to Truth in our editorial columns and our advertising pages-to Truth in every relationship with subscriber and advertiser, in every representation to the public in the printed word, the written word or the spoken word.

We pledge ourselves to JUSTICE—justice to our readers by keeping our editorial pages free from self-interest or commercial bias-Justice to our fellow publishers by the strict avoidance of unfair or disparaging competition-Justice to the advertiser and subscriber by keeping our dealings with them free from discrimination of any kind-Justice to advertising by accepting it only when we believe it will be a profitable investment for the advertiser.

We pledge ourselves to COURAGE-Courage to maintain editorial independence to refuse advertising which is false, malicious or misleading-Courage to protect advertising against unfair taxation that would restrict its service as a builder of sound and broadly distributed property-Courage to condemn every fraudulent, tricky or questionable practice and to uphold all sound agencies that work for the betterment and elevation of our standards.

Inspired by the FAITH placed in our publications by the vast army of readers who look to us for leadership and enlightenment, and by the Faith of thousands of advertisers who regard our publications as vital factors in the promotion of American business and industrial prosperity, we pledge ourselves to an unswerving adherence to TRUTH, JUSTICE and COURAGE, and an unwavering fidelity to the fields we serve.

SUBSCRIPTION BOOK PUBLISHERS' ASSOCIATION Adopted May 21, 1924, at meeting under auspices of Federal Trade Commission:

TRADE PRACTICE SUBMITTAL

1. Resolved, That we disapprove any editorial policy whereby the listing of any name as editor or contributing editor tends to practice deception on the public.

2. Resolved, That as to all books, the use of only the last date of copyright, and eliminating all previous copyright dates, is condemned.

3. Resolved, That books bound in substitutes for leather should not be represented as being bound in leather or in any way which tends to carry the inference that leather bindings are used. 4. Resolved, That the same or essentially the same set of books should not be sold simultaneously under different titles; that books should never be sold under a title that will mislead as to contents, or under a title which tends to confusion with some previously published work.

5. Resolved, That the marking-up of the price of books and the use of the so-called "raised" contract be condemned; that representing that the price asked is below the usual price, or that the price will soon be increased, when such is not the fact, be also condemned.

6. Resolved, That when so-called extension revision or continuation service is offered, the contract made with the purchaser shall state precisely what the service is, that such service is sold at a price distinct and apart from the books which it is designed to keep up to date, that the books shall be sold at a stipulated price, and the service shall be sold at a stipulated price; that in case such service is sold to continue over a period of years the service shall actually be furnished as promised to such subscriber without the use of coupons or other form of request.

7. Resolved, That the practice of representing that a certain number of books have been set aside for advertising purposes, to be given free, when such is not the fact, is condemned; and that the practice of representing that a certain number of selected persons in each community have been designated to secure a book or a set of books, or any form of service, free, when such is not the fact, is clearly misrepresentation, and is condemned.

8. Resolved, That the offering of membership in societies, clubs and other organizations, which in fact do not exist, in connection with the sale of books be condemned; that a service

devoted to the answering of inquiries, if offered, be represented only as such and not as something offered by some organization, separate and apart from the concern selling the books when such organization does not exist, in fact, and actually renders no such service, and the names of well-known authors, editors or authorities should not be used in connection with such offers unless they, in fact, actually are to answer or supervise the answering of the inquiries. 9. Resolved, That the practice of securing agents by misleading or dishonest promises or guarantees, and enticing away the agents of competitors by such means be condemned, but nothing in this resolution shall be construed in any way limiting the free choice of agents to select their own employers.

10. Resolved, That the practice of giving with services or sets, premiums of books, service or other objects of value, shall not be abused by sales representations of which the effect is to deceive the purchasers as to the relative values of the set or service as compared with the premium accompanying it.

11. Resolved, That no publisher shall be a party to or assist in the organization of so-called independent agents or dealers to sell his books by methods here condemned, and which he as a publisher professes himself not to use; nor shall a publisher sell his books to so-called independent agents or dealers or agents when he knows they are to use unfair or dishonest means to distribute the books to the public. No publisher shall be a party to doing indirectly what he professes not to do directly.

12. Resolved, That it shall be an unfair practice to take a name which so closely resembles the name of an already existing firm as to tend to cause confusion and mislead the public.

13. Resolved, That all testimonials should be genuine and apply to the book or books actually offered; that generally the complete testimonial should be given; and that in cases where only a part is used, such part should fairly state the name of the writer, and in no case shall words, phrases or sentences be taken from a testimonial and be used for selling purposes which when taken from their context have a different meaning from that intended by the writer; that public bodies, libraries, or associations should not be advertised or represented as commending a set of books unless advised as to the use of such commendation, and unless the fact is that the public body, library or association as such and not merely some individual has commended the work and that no testimonial from any source whatsoever which has been obtained by purchase, gift or honorarium be used; securing testimonials by such means, whether by more or less open or by subtle methods is condemned.

14. Resolved, That these resolutions, in so far as practicable, become effective at once; except, that where any change in an existing edition of a book, or set of books may be required, these resolutions apply to all future editions or printings.

THE ASSOCIATED BUSINESS PAPERS

Adopted Sep. 8, 1915, as requirement for membership: THE STANDARDS OF PRACTICE OF BUSINESS PAPERS

The publisher of a business paper should dedicate his best efforts to the cause of Business and Social Service, and to this end should pledge himself:

1. To consider, first, the interests of the subscriber.
2. To subscribe to and work for truth and honesty in

all departments.

3. To eliminate, in so far as possible, his personal opinions from his news columns, but to be a leader of thought in his editorial columns, and to make his criticisms constructive. 4. To refuse to publish "puffs," free reading notices or paid "write-ups"; to keep his reading columns independent of advertising considerations, and to measure all news by this standard: "Is it real news?"

5. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity. 6. To solicit subscriptions and advertising solely upon

the merits of the publication.

7. To supply advertisers with full information regarding character and extent of circulation, including detailed circulation statements, subject to proper and authentic verification.

8. To co-operate with all organizations and individuals engaged in creative advertising work.

9. To avoid unfair competition.

10. To determine what is the highest and largest function of the field which he serves, and then to strive in every legitimate way to promote that function.

PURCHASING

NATIONAL ASSOCIATION OF PURCHASING AGENTS Adopted June 1922:

RECOMMENDED STANDARDS

Loyalty to his company;

Justice to those with whom he deals;

Faith in his profession;

From these principles are derived the standards of purchasing practice adopted and observed by the members of the National Association of Purchasing Agents.

1-To consider, first, the interests of his company in all business transactions and to carry out and believe in its established policies.

2-To be receptive to competent counsel from his colleagues and to be guided by such counsel without impairing the dignity and responsibility of his office.

3-To buy without prejudice, seeking to obtain the maximum ultimate value for each dollar of expenditure.

4-To strive consistently for knowledge of the materials and processes of manufacture, and to establish practical methods for the conduct of his office.

5 To subscribe to and work for honesty and truth in buying and selling, and to denounce all forms and manifestations of commercial bribery.

6-To accord a prompt and courteous reception, so far as conditions will permit, to all who call on a legitimate business

mission.

7—To respect his obligations and to require that obligations to him and to his concern be respected, consistent with good business practice.

8-To avoid sharp practice.

9 To counsel and assist fellow purchasing agents in the performance of their duties, whenever occasion permits. 10-To co-operate with all organizations and individuals engaged in activities designed to enhance the development and standing of industrial purchasing.

« SebelumnyaLanjutkan »