JOURNALISM, ADVERTISING ASSOCIATION OF NEWSPAPER ADVERTISING Adopted 1921; approved in 1922 by Assoc. Advertising STANDARD OF MERCHANDISING PRACTICE FOR NEWSPAPERS First-To study the local market and trade territory and be able to report intelligently thereon for both local and national advertisers. Second-To furnish such information for prospective advertisers and to make market investigations which may be general in scope and applicable to many accounts, but to insist that the identity of the proposed advertiser be made known before reporting information compiled on a specific line. Third-To endeavor to educate the dealer in better merchandising methods and to insist that advertised goods be furnished customers rather than "just as good" substitute. Fourth-To encourage adequate merchandising by supplying data, maps, route lists to the trade for the use of salesmen of the manufacturer or advertiser who has made a bona fide contract for advertising space. Fifth-To decline requests for service that are clearly not within the province of newspaper, such as selling goods or other canvassing, or the payment of bills for printing and postage of letters, broadsides, etc. MASSACHUSETTS PRESS ASSOCIATION CODE OF ETHICS Whereas, Newspaper space is a commodity on which publishers of newspapers and their employees depend for their livelihood, and Whereas, The scope and uses of newspaper publicity have been misunderstood and abused to the extent that there has been a wide public misconception of the limits to which a news paper is justified in extending free use of its space, and in order to effect a code of advertising and publicity ethics which shall be just and equitable to publishers and to the public, the Massachusetts Press Association has adopted the following for the guidance of its members: In General: Inasmuch as the preparation and distribution of free publicity in plate or other form for government, charitable, business or public interests, entails services for which others are compensated, it is agreed that such material shall be regarded as unpublishable within the meaning of this code, unless appearing as advertising matter and paid for at card rates. It shall not be considered in accordance with the principles of this Association and our profession to allow to one customer privileges or rates for advertising not granted another customer for like service, nor shall cut rates or agency commission be allowed direct advertisers. In conformity with the Standard of Merchandising Practices for newspapers, adopted in 1921 by the National Association of Newspaper Executives, requests for services that are clearly not within the province of newspapers shall be declined. Such requests including selling goods or other canvassing, or payment of bills for printing and postage of letters, broadsides (socalled) or the preparation of same within the publisher's own office at no expense to the advertiser or his agent. No special services entailing the furnishing of lists of dealers in certain lines of trade, surveys, etc., shall be furnished without the identity of the prospective advertiser being made known and a bona fide advertising contract being furnished by said advertiser or his agent, but this shall not be construed to operate against the furnishing to recognized agencies or their clients general information concerning the field in which the publisher does business. And for the further guidance and assistance of the members of this Association, the various classifications of publicity are hereby defined as follows: Political: Announcements of statements advocating election or defeat of a candidate for public office shall be deemed advertising matter, charged at political advertising rates and labelled "political advertising" in accordance with the statutes of Massachusetts. Statements made by candidates at political rallies and which would form part of the report of same which said newspaper would publish in the course of its service to the readers of its territory shall not be deemed to be in this classification. Automobile: Inasmuch as it is not the custom to extend free privileges of news columns to other lines of business without suitable compensation, it is hereby deemed unethical to grant to the automobile industry or its representatives any of the common forms of "automobile publicity," but this section shall not be construed to influence a publisher against the use of an article of legitimate news concerning the progress of a local dealer or his business. Church and Religious Publicity: The Massachusetts Press Association recognizes the fact that churches of all denominations, and religious or semi-religious and social organizations connected therewith, have a necessary and distinct function in every community. The Massachusetts Press Association also accords its own calling a like recognition in the progress of the community and in view of the fact that said religious institutions do now purchase and rightly so, various commodities entering into the successful prosecution of their endeavors, it is deemed just that the newspaper of a community should be recompensed, at least to a nominal extent, for the expense involved in the publication of Sunday church announcements and similar publicity. It is the sense of this meeting that the common or calendar form of weekly church announcements shall be charged for at a flat rate per announcement or at a special charity rate per line, but that the courtesies of such departments or other departments of the publication may be extended without charge if the church or religious organization uses display advertising space of equal or greater value. This section shall not be construed to apply to news announcements, contributions by pastors or laymen or other material of news value used in connection with, but not a part of, regular calendar or display announcements. Fraternal, Clubs, and Society Notices: Inasmuch as the successful progress of much of the social life of any community depends upon the press and inasmuch as advance notices for fraternal and other associations generally saves heavier expenses for printing, postage, and stationery, it is agreed that a nominal sum to be fixed by the publisher shall be charged for all advance notices of all meetings, whether admission is charged or not, and that the customary line or inch rate shall prevail for all advance notices of events to which admission in any form is charged. This section shall not operate to prevent a publisher from granting a complimentary news item when display advertising is used, neither shall it operate against a differential in favor of strictly charitable societies or their events. Dramatic: The exchange of space for seats or passes to legitimate or moving picture theatres shall not be considered within the scope of these resolutions, but members are urged in justice to themselves and other advertisers, to limit said notices to the value of courtesies received. ASSOCIATION OF NATIONAL ADVERTISERS Formerly Assn. of Nat. Advertising Managers; organized to supply marketing data service. Adopted May 5, 1916: DECLARATION OF PRINCIPLES Resolved that we, members of the Association of National Advertisers are opposed to advertising of the following kinds: All advertising that is fraudulent or questionable, whether financial, medical or any other; all advertising that is indecent, vulgar or suggestive either in theme or treatment; that is "blind" or ambiguous in wording and calculated to mislead; that makes false, unwarranted or exaggerated claims; that makes uncalledfor reflections on competitors or competitive goods; that makes misleading "free" offers; all advertising to laymen of products containing habit-forming or dangerous drugs; all advertising that makes remedial, relief or curative claims, either directly or by inference, that are not justified by the facts or common experience; and any other advertising that may cause money loss to the reader or injury in health or morals or loss of confidence in reputable advertising and honorable business. Resolved that we recognize our own obligation as advertisers to conform to these principles. Resolved that we urge upon all publishers and upon all sellers of advertising space or service, a strict adherence to these principles and that in so far as the exigencies of our individual businesses will permit, we direct our advertising to those mediums which make the observance of these principles their rule and practice. KNIT GOODS NATIONAL KNITTED OUTERWEAR ASSOCIATION CODE OF ETHICS Believing that the best interests of the industry require the highest standards of conduct on the part of those engaged in the industry, and feeling that the majority of men believe in honest dealing and fair play, and that a declaration of principles even though in general terms and with many omissions, will tend to support and strengthen worthy aspirations, clarify doubtful situations, and discourage wrong practices, and, especially, will help to create a spirit of good will and ethical dealing in the industry, the following is adopted as a Code of Ethics for the Knitted OUTERwear Industry: do ye "Whatsoever ye would that men should do to you, even so to them, for this is the law and the prophets." Matthew VII-12. The Knitted OUTERwear Manufacurer in His Relation With His Fellow Manufacturers 1. It is the first duty of every manufacturer to study the technique of his industry; to know his business thoroughly and not superficially, because only through knowledge of facts can a business man operate without injury to himself and to his trade. 2. The manufacturer of Knitted OUTERwear should practice honesty in every transaction. His spoken word must be as binding and dependable as his written word. 3. The free interchange of helpful information, of constructive ideas, of means and methods of improving the industry as a whole, especially with the younger members of, and the beginners in the industry, should be practiced. 4. The manufacturer should scrupulously avoid price cutting without regard to costs or to the lowering of profits in the industry to dangerous levels. 5. Legitimate competition is the life of the industry, but unscrupulous competition is injurious to yourself, to your competitor, and to your industry. 6. The practice of help stealing, whether it be mill workers, salesmen, or executives, is unfair and injurious. |