Content Marketing For Dummies

Sampul Depan
John Wiley & Sons, 12 Mei 2011 - 368 halaman
Get the whole picture and learn to create a successful online content marketing program

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.

  • Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
  • Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
  • Shows how to create content and get it published online in long or short form
  • Offers plenty of tips, case studies, and worksheets to ensure success

Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

 

Isi

Introduction
1
Getting Started with a Content Marketing Plan
7
Leverage the Power of Search
17
Shifting from a Marketer to a Publisher Mindset
23
Committing to a LongTerm Strategy
29
Creating a Content Marketing Strategy
33
Best Forms of Content Marketing
44
Taking the First Steps to Executing Your Content Marketing Plan
51
Writing in Short Form for the Web
171
Discovering Ways to Improve ShortForm Content Marketing
179
Engaging in Online Conversations
187
Introducing the Tools of Conversational Web Writing
197
Getting the Most out of Online Conversations
227
Achieving LongTerm Success
239
Analyzing Results and FineTuning Your Strategy
259
Building a Content Marketing Team
283

Marketing with LongForm Content
67
Using Video Audio Online Events and EMail for LongForm
93
Holding Online Events
103
Writing in Long Form for the Web
109
Taking LongForm Web Content to the Next Level
119
Marketing with ShortForm Content
129
Using Twitter and Creative Ideas
151
The Part of Tens
293
Ten Sites to Publish Your Content for Free
303
Ten Resources for Content Marketing Help
309
Ten Resources for Content Marketing Help Blogging AllinOne For Dummies
312
Appendixes
315
Glossary
323
Hak Cipta

Edisi yang lain - Lihat semua

Istilah dan frasa umum

Tentang pengarang (2011)

Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.

Informasi bibliografi