PLS-SEM SmartPLS 3 dan 4: Panduan Praktis bagi Pemula

Sampul Depan
Penerbit NEM, 1 Apr 2025 - 222 halaman

Buku ini merupakan panduan komprehensif dan praktis untuk memahami serta mengaplikasikan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan software SmartPLS, yang sangat relevan bagi mahasiswa, dosen, peneliti, dan praktisi dalam bidang sosial, manajemen, dan bisnis. Melalui pendekatan yang sistematis dan bahasa yang mudah dipahami, buku ini menyatukan teori dan praktik, dilengkapi dengan ilustrasi visual, studi kasus nyata, serta panduan pelaporan hasil penelitian sesuai standar akademik.

Pembaca akan dibimbing mulai dari:

1. Pemahaman dasar SEM dan perbedaan antara CB-SEM dan PLS-SEM.

2. Penentuan dan evaluasi model reflektif dan formatif.

3. Penyusunan model pengukuran dan struktural menggunakan SmartPLS 4.

4. Proses pengolahan data yang bersih, penarikan model, hingga interpretasi hasil analisis outer dan inner model.

5. Teknik lanjutan seperti analisis mediasi, moderasi, dan Importance-Performance Map Analysis (IPMA).

Salah satu nilai tambah buku ini adalah pembahasan tentang Multi-Group Analysis (MGA), yaitu teknik untuk membandingkan model struktural antarkelompok (misalnya: jenis kelamin, latar belakang pendidikan, atau kelompok usia). Bab khusus ini mengajarkan pembaca cara melakukan uji perbedaan antarkelompok menggunakan pendekatan PLS-MGA, serta bagaimana menginterpretasikan hasil secara statistik dan substantif. Dengan kelengkapan isi dan pendekatan berbasis praktik, buku ini diharapkan menjadi pegangan utama dalam memahami dan menjalankan analisis PLS-SEM secara profesional, sekaligus membantu meningkatkan kualitas karya ilmiah di bidang akademik maupun industri.

 

Halaman terpilih

Isi

01 BAB 1 PENGANTARpdf p1122
3
002 PEMBATAS BAB 2pdf p2324
15
02 BAB 2 LANGKAHpdf p2554
17
003 PEMBATAS BAB 3pdf p5556
47
03 BAB 3 MENGUJIpdf p5788
49
004 PEMBATAS BAB 4pdf p8990
81
04 BAB 4 SAATNYApdf p91124
83
005 PEMBATAS BAB 5pdf p125126
117
05 BAB 5 ANALISISpdf p127144
119
006 PEMBATAS BAB 6pdf p145146
137
06 BAB 6 UJI LANJUTANpdf p147176
139
007 PEMBATAS BAB 7pdf p177178
169
07 BAB 7 UJI PERBANDINGANpdf p179216
171
08 DAFTAR PUSTAKApdf p217220
209
09 TENTANG PENULISpdf p221
213
Hak Cipta

Istilah dan frasa umum

Blindfolding Bootstrap multigroup analysis Bootstrapping Calculate Calculation CB-SEM Composite Reliability Construct Create data file CVPAT Data Set 191 diandalkan digunakan DISERTASI 2 OLAH distribusi normal Edit effect Emotional Value Energizing Value error estimasi Excel Export format Gambar Group Guenther Hair Hair et al higher-order histogram importance Importance-performance map analysis Indicators indikator inner model Intention to Enroll Intention_to Joseph F kemampuan prediksi klik tombol konstruk Kuadran latent variable map analysis IPMA Mean memiliki menunjukkan model pengukuran model PLS-SEM multikolinearitas nilai HTMT OLAH DATA outer model p-value Partial Least Squares Path coefficients pendekatan peneliti penelitian pengguna pengujian performance Permutation multigroup analysis PLS-SEM algorithm PLSpredict predictive Project proses Quality Criteria R-square sample Save scores Second Stage segmentation setup Shmueli show signifikan siswa laki-laki SmartPLS 4.0 Penulis Social Media Marketing Structural Equation Modeling Sumber tahap target Test Two-Stage Approach valid validitas diskriminan Validity variabel laten Variance Word of Mouth

Tentang pengarang (2025)

Dr. Juniarty, S.Sos., M.M. was born in Jakarta, and currently resides in Tomang, West Jakarta, DKI Jakarta. Her higher education journey began with an associate degree (D3) in Secretarial and Management Studies from the Indonesian Academy of Secretarial and Management, graduating in 1999. She then earned her bachelor’s degree (S1) from the College of Administration and Secretarial Studies in 2006. Pursuing further academic excellence, she completed her master’s degree in Marketing Management at Tarumanagara University (UNTAR) in 2016. In 2023, she was awarded a doctoral degree from Universitas Pelita Harapan (UPH), specializing in Research in Marketing Management, with a dissertation focused on Experiential Marketing. Before embarking on her academic career, Dr. Juniarty gained valuable experience working with the international Non-Governmental Organization (NGO), World Vision Indonesia, now known as Wahana Visi Indonesia, from 2000 to 2006, where she served in the Peace Building Department. Her cross-cultural competencies were further enriched by her international experience living in Vientiane, Laos, from 2009 to 2014, where she actively participated in the Women International Group. Currently, Dr. Juniarty is a faculty member at Universitas Pelita Harapan’s Faculty of Economics and Business, teaching courses such as Marketing Management, Product and Brand Strategy, Global Marketing, International Business, and Consumer Behavior. Additionally, she holds the position of Head of the Area of Excellence (AOE) in International Business, contributing to the university’s strategic academic initiatives. For academic collaborations or inquiries, Dr. Juniarty can be reached via email at juniarty.fe@uph.edu.

Dr. Cynthia Anna Wijayanti, S.E., M.Mktg. is an accomplished academic and business professional with extensive experience in both education and industry. She is currently a full-time lecturer at the Faculty of Economics and Business, Universitas Pelita Harapan, where she teaches subjects such as Global Marketing, International Business, and Strategic Management. She holds a Master of Marketing from Monash University, Australia, and is currently pursuing a doctoral degree in Strategic Management at Trisakti University. Dr. Cynthia Anna Wijayanti has a diverse professional background, having worked with international organizations like KOTRA and PT SMART Tbk. Her expertise includes international business development, market analysis, and strategic marketing. She has successfully led various business initiatives, focusing on market entry, partner relationship management, and product sales across global markets. Her research contributions span consumer behavior, marketing strategies, and international business dynamics, with numerous publications in reputable journals. Beyond her professional achievements, Dr. Cynthia Anna Wijayanti is also an active member of the Sekar Tanjung Dance Company, showcasing her dedication to Indonesian culture through traditional Javanese dance. With a solid foundation in both academic and practical business knowledge, Dr. Cynthia Anna Wijayanti continues to contribute significantly to the fields of entrepreneurship, marketing, and international business. She can be reached at cynthia.wijayanti@uph.edu.

Informasi bibliografi

JudulPLS-SEM SmartPLS 3 dan 4: Panduan Praktis bagi Pemula
PengarangJuniarty, Cynthia Anna Wijayanti
PenerbitPenerbit NEM, 2025
ISBN6231158349, 9786231158345
Tebal222 halaman
  
Ekspor KutipanBiBTeX EndNote RefMan