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the campaign for preparedness by putting Old Glory out in blazing lights.

The electric flag campaign was started in Toledo and a brief outline of the methods used in putting up the signs in this city is recorded. The electric flag campaign should not be confused with electrical advertising for there is no advertising feature in it. It is a national movement backed by the central stations to incite civic pride and national patriotism by lighting the stars and stripes of the flag.

ELECTRIC SIGNS

The report makes several important recommendations in treating this, the most important branch of electrical advertising.

First That central stations so far as possible make term payment propositions to their customers.

Second That central stations keep all signs relamped and maintained under a flat rate, for dusk to midnight burning.

Third That central stations have one or more electric signs of their own.

Fourth That central stations give special effort to factory signs.

SLOGAN SIGNS

The report recommends to central stations that they agitate the slogan sign as it is good publicity for the city and a powerful electrical advertisement.

In conclusion, the report deals with the results of investigations made by central stations on roof signs, bulletin and billboard lighting, outlining and other forms of electric advertising.

Discussed by Hoeveler.

725

946

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GENERAL INDEX

COMMERCIAL VOLUME

PROCEEDINGS OF THE THIRTY-NINTH CONVENTION, 1916

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Central stations-(Continued)

resistance heater, a large output 444 welding as load 481

Codes

Bu of Standards 39 lighting 669

Underwriters' 244

Cold storage, meat and poultry 518
Commercial Section

booklets 15

financial report 7

membership report 11

office assistant 5, 20

publications 2, 14, 17, 25

Committees

Chairman's Address 951

Commercial Aspects of Highway and Municipal Lighting 388, 866

Competitive Power Sources 506, 905

Constitutional Amendments 953

Education of Salesmen 2, 81, 783

Electric Furnaces 457, 891

Electric Range 4, 16, 154, 816

Electric Welding 475, 899

Electrical Advertising 725, 946

Finance 7, 753

(Gt Britain) Lighting in Factories and Workshops 666

Industrial Applications of Electricity 366, 854

Industrial Electric Heating Bureau 368, 863

Industrial Heating 5

Industrial and Yard Lighting 530, 915

Lighting Sales Bureau 3, 382, 865

Membership 11

Merchandising 3, 51, 773

Nominations 844, 953

overlapping of 855, 858, 861

Power Sales Bureau 3

Publications 2, 14, 18, 754, 755

Rate Research 831

Residence Lighting 674, 930

Salesman's Handbook 2, 7, 21, 26, 40, 762, 755, 762

Stores and Public Buildings 713, 934

Sub-surface, Municipal and Other Construction 411, 882
Wiring 2, 27, 763

Competitive power sources, report of committee 506, 905
Compressors

cold storage plants 852

sub-surface, municipal and other construction 411, 882 Concentric wiring 29

fittings 30

foreign and American examples 43

Concrete mixers, power for 411

Construction, electrical, sub-surface and other 411, 882

Contract form and rider for electric service 542

Contractors 699, 717, 932, 935, 942

Cooking, electric, cost of 269

Cooking and heating, electric

advantages of 177

burners and utensils 176

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Electrical appliances-(Continued) furnaces 457

lighting 716

monthly sales 773

profit and loss on 778

report of committee 51, 773 vibrators 774

Electrical applications

enormous field of 860

need of engineers in commercial activities 854, 857 useful list of 759

Electrical Salesman's Handbook, 7, 12, 21, 25, 475, 762 welding data for 490

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