the campaign for preparedness by putting Old Glory out in blazing lights. The electric flag campaign was started in Toledo and a brief outline of the methods used in putting up the signs in this city is recorded. The electric flag campaign should not be confused with electrical advertising for there is no advertising feature in it. It is a national movement backed by the central stations to incite civic pride and national patriotism by lighting the stars and stripes of the flag. ELECTRIC SIGNS The report makes several important recommendations in treating this, the most important branch of electrical advertising. First That central stations so far as possible make term payment propositions to their customers. Second That central stations keep all signs relamped and maintained under a flat rate, for dusk to midnight burning. Third That central stations have one or more electric signs of their own. Fourth That central stations give special effort to factory signs. SLOGAN SIGNS The report recommends to central stations that they agitate the slogan sign as it is good publicity for the city and a powerful electrical advertisement. In conclusion, the report deals with the results of investigations made by central stations on roof signs, bulletin and billboard lighting, outlining and other forms of electric advertising. Discussed by Hoeveler. 725 946 GENERAL INDEX COMMERCIAL VOLUME PROCEEDINGS OF THE THIRTY-NINTH CONVENTION, 1916 te in the Index to Authors will be found authors' names and jers and reports Central stations-(Continued) resistance heater, a large output 444 welding as load 481 Codes Bu of Standards 39 lighting 669 Underwriters' 244 Cold storage, meat and poultry 518 booklets 15 financial report 7 membership report 11 office assistant 5, 20 publications 2, 14, 17, 25 Committees Chairman's Address 951 Commercial Aspects of Highway and Municipal Lighting 388, 866 Competitive Power Sources 506, 905 Constitutional Amendments 953 Education of Salesmen 2, 81, 783 Electric Furnaces 457, 891 Electric Range 4, 16, 154, 816 Electric Welding 475, 899 Electrical Advertising 725, 946 Finance 7, 753 (Gt Britain) Lighting in Factories and Workshops 666 Industrial Applications of Electricity 366, 854 Industrial Electric Heating Bureau 368, 863 Industrial Heating 5 Industrial and Yard Lighting 530, 915 Lighting Sales Bureau 3, 382, 865 Membership 11 Merchandising 3, 51, 773 Nominations 844, 953 overlapping of 855, 858, 861 Power Sales Bureau 3 Publications 2, 14, 18, 754, 755 Rate Research 831 Residence Lighting 674, 930 Salesman's Handbook 2, 7, 21, 26, 40, 762, 755, 762 Stores and Public Buildings 713, 934 Sub-surface, Municipal and Other Construction 411, 882 Competitive power sources, report of committee 506, 905 cold storage plants 852 sub-surface, municipal and other construction 411, 882 Concentric wiring 29 fittings 30 foreign and American examples 43 Concrete mixers, power for 411 Construction, electrical, sub-surface and other 411, 882 Contract form and rider for electric service 542 Contractors 699, 717, 932, 935, 942 Cooking, electric, cost of 269 Cooking and heating, electric advantages of 177 burners and utensils 176 Electrical appliances-(Continued) furnaces 457 lighting 716 monthly sales 773 profit and loss on 778 report of committee 51, 773 vibrators 774 Electrical applications enormous field of 860 need of engineers in commercial activities 854, 857 useful list of 759 Electrical Salesman's Handbook, 7, 12, 21, 25, 475, 762 welding data for 490 |