The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual HealthPeter Lang, 2005 - 165 halaman Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication. |
Isi
Acknowledgments | 1 |
CHAPTER THREE | 27 |
CHAPTER FOUR | 59 |
CHAPTER FIVE | 89 |
APPENDIX | 107 |
APPENDIX C | 121 |
Bibliography | 147 |
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advertising analysis architecture baseball behavior biomedical Bob Dole brochure chapter Column communication couples cultural defined discourse Discovery and Launch doctor dominant drug erectile dys erectile dysfunction erectile function erection examines example feminine feminist gender healthcare heteronormativity heterosexual hierarchy human sexuality impact impotence intercourse intimacy Irvine Jennifer John Leland June late Leland LifeDrive Magazine maintain male body male sex role male sexuality Mark Martin Masters and Johnson men's metaphors mind/body split Natural Act 1995 Newsweek normalcy norms partner patients penis Pfizer Pharmaceuticals Pfizer's promotional materials physicians pill political popular press prescription promotional videos psychological question Rafael Palmeiro recreational drug relationship result reveals rhetoric risk Section sexology sexual dysfunction sexual health SHIM side effects social construction specifically suggests Susan Bordo taking Viagra talk television commercials texts themes Tiefer tion traditional treatment Viagra virility women World Report 11 writes York