without suitable compensation, it is hereby deemed unethical to grant to the automobile industry or its representatives any of the common forms of "automobile publicity," but this section shall not be construed to influence a publisher against the use of an article of legitimate news concerning the progress of a local dealer or his business. Church and Religious Publicity: The Massachusetts Press Association recognizes the fact that churches of all denominations, and religious or semi-religious and social organizations connected therewith, have a necessary and distinct function in every community. The Massachusetts Press Association also accords its own calling a like recognition in the progress of the community and in view of the fact that said religious institutions. do now purchase and rightly so, various commodities entering into the successful prosecution of their endeavors, it is deemed just that the newspaper of a community should be recompensed, at least to a nominal extent, for the expense involved in the publication of Sunday church announcements and similar publicity. It is the sense of this meeting that the common or calendar form of weekly church announcements shall be charged for at a flat rate per announcement or at a special charity rate per line, but that the courtesies of such departments or other departments of the publication may be extended without charge if the church or religious organization uses display advertising space of equal or greater value. This section shall not be construed to apply to news announcements, contributions by pastors or laymen or other material of news value used in connection with, but not a part of, regular calendar or display announcements. Fraternal, Clubs, and Society Notices: Inasmuch as the successful progress of much of the social life of any community depends upon the press and inasmuch as advance notices for fraternal and other associations generally saves heavier expenses for printing, postage, and stationery, it is agreed that a nominal sum to be fixed by the publisher shall be charged for all advance notices of all meetings, whether admission is charged or not, and that the customary line or inch rate shall prevail for all advance notices of events to which admission in any form is charged. This section shall not operate to prevent a publisher from granting a complimentary news item when display advertising is used, neither shall it operate against a differential in favor of strictly charitable societies or their events. Dramatic: The exchange of space for seats or passes to legitimate or moving picture theatres shall not be considered within the scope of these resolutions, but members are urged in justice to themselves and other advertisers, to limit said notices. to the value of courtesies received. ASSOCIATION OF NATIONAL ADVERTISERS Formerly Assn. of Nat. Advertising Managers; organized to supply marketing data service. Adopted May 5, 1916: DECLARATION OF PRINCIPLES Resolved that we, members of the Association of National Advertisers are opposed to advertising of the following kinds : All advertising that is fraudulent or questionable, whether financial, medical or any other; all advertising that is indecent, vulgar or suggestive either in theme or treatment; that is "blind" or ambiguous in wording and calculated to mislead; that makes false, unwarranted or exaggerated claims; that makes uncalledfor reflections on competitors or competitive goods; that makes misleading "free" offers; all advertising to laymen of products containing habit-forming or dangerous drugs; all advertising that makes remedial, relief or curative claims, either directly or by inference, that are not justified by the facts or common experience; and any other advertising that may cause money loss to the reader or injury in health or morals or loss of confidence in reputable advertising and honorable business. Resolved that we recognize our own obligation as advertisers to conform to these principles. Resolved that we urge upon all publishers and upon all sellers of advertising space or service, a strict adherence to these principles and that in so far as the exigencies of our individual businesses will permit, we direct our advertising to those mediums which make the observance of these principles their rule and practice. KNIT GOODS NATIONAL KNITTED OUTERWEAR ASSOCIATION CODE OF ETHICS Believing that the best interests of the industry require the highest standards of conduct on the part of those engaged in the industry, and feeling that the majority of men believe in honest dealing and fair play, and that a declaration of principles even though in general terms and with many omissions, will tend to support and strengthen worthy aspirations, clarify doubtful situations, and discourage wrong practices, and, especially, will help to create a spirit of good will and ethical dealing in the industry, the following is adopted as a Code of Ethics for the Knitted OUTERwear Industry: "Whatsoever ye would that men should do to you, do ye even so to them, for this is the law and the prophets." Matthew VII-12. The Knitted OUTERwear Manufacurer in His Relation With His Fellow Manufacturers 1. It is the first duty of every manufacturer to study the technique of his industry; to know his business thoroughly and not superficially, because only through knowledge of facts can a business man operate without injury to himself and to his trade. 2. The manufacturer of Knitted OUTERwear should practice honesty in every transaction. His spoken word must be as binding and dependable as his written word. 3. The free interchange of helpful information, of constructive ideas, of means and methods of improving the industry as a whole, especially with the younger members of, and the beginners in the industry, should be practiced. 4. The manufacturer should scrupulously avoid price cutting without regard to costs or to the lowering of profits in the industry to dangerous levels. 5. Legitimate competition is the life of the industry, but unscrupulous competition is injurious to yourself, to your competitor, and to your industry. 6. The practice of help stealing, whether it be mill workers, salesmen, or executives, is unfair and injurious. 7. To preserve the high character of the industry, only quality merchandise should be made and distributed. 8. Maligning the character or the product of your competitor; instituting reprisals because of a real or imaginary grievance instead of seeking friendly adjustment through the Association, is injurious and costly. 9. Association with your fellow manufacturers to create good fellowship, friendliness, and mutual confidence, is essential to the progress of the industry. 10. Financial and moral support of your Association is not only your duty as a member of the industry, but is also good business judgment. 11. Service to your Association should be considered. not only a duty but an honor. The Knitted OUTERwear Manufacturer in Relation to His Distributor 1. The distributor is your final sales department. He is your point of contact with your ultimate customer. Therefore, he should be accorded the same consideration as you give your sales department. 2. Misrepresentation or misbranding of goods or materials is distinctly dishonest. 3. Goods leaving the factory damaged, or giving unsatisfactory wear, because of faulty construction or materials, should be exchanged willingly. 4. Unjust returns of merchandise; unfair requests for exchanges; deduction of excessive discounts; deductions of discounts after due date, and cancellations, should be vigorously contested. 5. Price discrimination between customers, except the practice of fixed discounts for large quantities, is unfair. 6. The manufacturer should admit error promptly, adjust mistakes cheerfully, and should always give the customer the benefit of the doubt. 7. Truth in advertising is of utmost importance. The Knitted OUTERwear Manufacturer in His Relation to His Employees 1. By every fair means keep efficient workers in the Knitted OUTERwear Industry. 2. It is your duty in good times and bad to train apprentices, to supply the demand for trained workers. 3. Wage scales should be established on a basis which should be the maximum of what you can pay to meet competitors. The wage should be sufficient, not only for a living wage, but also sufficient to provide a surplus for recreation, spiritual and mental improvement, and for emergencies. 4. Provide working conditions and surroundings conducive to the health and happiness of your employees. 5. It is your duty to try to comprehend the viewpoints and the problems of your employees, and to teach them the economic principles upon which we base our decisions and our actions. 6. It is your duty to arrange your working schedules in such a manner as to keep employees steadily employed, and to avoid overtime operations as much as possible. 7. Labor saving and safety devices are essential for the health of employees, and for the good of the industry. The spirit underlying all dealings between the various factors in the industry should be one of courtesy, co-operation, and consideration. Disputes which may arise shall be dealt with in a conciliatory and broad-minded way, and shall be disposed of, whenever possible, by arbitration. Not only shall legal obligations be adhered to but moral considerations shall be respected and observed in the relationship between employer and employee, manufacturer, distributor and retailer, and service to the community shall be the basis of the efforts of all parties engaged in the Industry. RULES AND PROCEDURE OF THE COMPLAINT BUREAU 1. The Complaint Bureau of the National Association. of the Knitted OUTERwear Industry, shall have its headquarters at the office of the Executive Secretary, subject to these rules and regulations. 2. Complaints shall be received and entertained when filed by members of any of the Local Associations, which are members of the National Association, against any person, firm or corporation, whether members or not, and may also be received from non-members against members of the Association. Such complaint must be based upon an attempted or accomplished unjust return, or offer to return merchandise on order, or the cancellation or refusal to accept merchandise on order. If the complaint is based upon such grounds, complete cognizance shall be taken of all other details involved in the matter. 3. Upon receipt of a complaint, the Bureau shall examine the same and such correspondence and papers as may be necessary, and if in the opinion of the Bureau the complaint is |