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posed legislation and take such action as is appropriate. 4. Charity being the greatest of all virtues, we shall

always, willingly and whole-heartedly, do our part to relieve and alleviate suffering and distress-to see that the worthy needy and poor shall not suffer for want of our product.

ARTICLE VI

Our Relation with the Buying Public:

As servants of the public our first and foremost duty is to the public. Our greatest efforts should be towards the building of a better relationship and understanding and an unshaken confidence in the ice industry in Oklahoma.

To encourage and foster these worthy ideals, we shall 1. At all times be fair and honorable in our dealings

with the public.

2. Furnish a clean, healthful and wholesome product. 3. Give full and honest weights.

4. Give prompt, efficient, courteous service.

5. Promptly and satisfactorily adjust each and every complaint, giving the consumer the benefit of every doubt.

6. Follow the policy that remuneration for our product is secondary to the requirement of the buying public.

7. Insist upon cleanliness, neatness, good manner and courtesy from our employees, especially those who come in contact with the public.

ties.

8. Keep our plants in an orderly, inviting condition.
9. Invite and welcome public visitation to our proper-

10. Maintain our prices at a fair and just level, consistent with a fair return on our investments, never taking advantage of exceptional conditions or times of great stress to increase the same.

Observance of Code:

Firmly believing in Service to mankind, to our business competitors and companions, to the public and to our employees; believing in and earnestly desiring the honest, conscientious conduct of our business and industry, we pledge ourselves to a fearless and faithful performance of the duties prescribed in this Code. We call upon and demand that the members of this Association and our Fellow-Craftsmen act in accordance with these Rules of Conduct and so obligate themselves.

By this pledge we affirm our belief in the universality and practicability of the "Golden Rule in Business".

ICE CREAM

NATIONAL ASSOCIATION OF ICE CREAM

MANUFACTURERS

Adopted Oct. 18, 1922:

CODE OF ETHICS

It is a recognized fact that unethical conduct in business. results not only in harm to the perpetrator of the act, the person or firm against whom the unfair action was taken, but finally the whole industry engaged in the particular line of endeavor in which these unfair practices take place.

More and more the idea is sinking into the minds of business men that business must be conducted along lines that are honorable, and that, while competition will always exist, there is such a thing as the adoption of the Golden Rule by competitors, and that its observance makes for a successful and healthier growth of the entire industry.

This is the thought which exists in the minds of the members of this Association, and which is seeking expression in the adoption of a Code of Ethics, or in other words the "Golden Rule of the Ice Cream Industry."

Unfair Practices of Seller Against Buyer

1—The use of any ingredient not known to be wholesome or used as an adulterant.

2-The sale of any article as a food product or as an ingredient in a food product which because of its own nature or method of manufacture, or for any other reason, is in violation of local, State or Federal food laws.

3-The use of any untrue or misleading statement, either verbally or in writing, concerning advertising, labeling or butter fat content or materials used, or place of manufacture or origin.

4-Spreading of false information either by advertising, by printing, or by written or oral statements that may injure the reputation of a competitor's goods, or cause the public to lose confidence in Ice Cream as a wholesome food product.

5-Obtaining patronage through the bribery of buyer or employees of buyers, or by the payment of a percentage on the goods bought; money gifts, excessive advertising alowance, gifts, or extraordinary service.

6-Commercial bribery, to customer by secret confidential rebate, long term credits, or any means which give one or more customers any advantage or preference not extended to any other customer of the same standing.

7-Price discrimination between different purchasers or different localities which are not based on legitimate cost or sales and delivery consideration.

8 Trade boycotts or combinations of trades to prevent buyers obtaining goods through customary channels.

9-The division of territory, through the combination of

competitors.

10 Lottery premiums given or offering premiums of unequal value, the receipt of any particular premium to be determined by lot or chance.

Unfair Practices of Competitor Against Competitor

1-Foreign substances. Inducing a customer or competitor's employee to introduce foreign substances into a competitor's goods or to otherwise injure its salability or condition. 2-Discrediting competitor's goods, tampering with goods sold by a competitor in any way for the purpose of injuring him with a customer.

3-Bribing competitor's employees for any purpose or spying on competitor's plants. Trailing competitor's delivery and sales agents. Bribing railroad employees for information about competitor's shipments, or the use of any means for the procuring of a competitor's business or trade secrets.

4-Strikes. Inducing competitor's employees to leave in such numbers as to disrupt his organization or embarrass his business.

5-Creating false demand. Procuring breach, withdrawal, cancellation or delay of competitor's contracts with customer by misrepresentation or by subsidizing visitors who falsely induce a customer to believe that a demand exists for a certain make of goods where no such demand in fact does exist.

sheets.

6-False costs. Making up and disseminating false cost

7-Disparaging satements. Making false or harmful statements either written or oral, or circulating remarks calculated to destroy confidence in a competitor's product, selling price, business or financial standing.

8-Threats. To sue a competitor for purpose of intimidation. To force a competitor out of business unless he agrees to keep out of certain territories. To withdraw adverising un

less competitor's advertising is excluded, or unless certain discriminatory favors are granted. To withdraw patronage from a firm supplying materials if same materials are sold to competitors. 9-Claiming a monopoly. Making false claims to patents or trade marks or misrepresentation of the scope of patents or trade marks.

10 Simulating in one's own product a trade mark, trade name, cartons, slogans, advertising matter or appearance of a competitor's product.

11-Depriving a competitor of transportation facilities through bribery of railroad employees or otherwise, or the use of any means whereby the movement of a competitor's product is hampered.

12-Bidding up prices of raw materials to a point where business becomes unprofitable, for the purpose of driving weaker competitors out of business.

13-Selling or offering to sell below cost or at less than a fair profit, to force a competitor out of a field.

14 Giving away goods or supplies or samples other than is customary in such quantities as to hamper and embarrass competitors, or in such volume as to have the effect of giving a rebate.

15-Furnishing or offering exceptional and unusual store or advertising equipment to a competitor's customers as inducement to a customer to change.

16-Payment of bonuses to dealer's salesmen, with or without the knowledge of employers, for special efforts in inducing the sale of certain goods as against competitors.

PACIFIC ICE CREAM MANUFACTURERS'
ASSOCIATION

Adopted Nov. 15, 1922:

A DECLARATION OF PRINCIPLES

We Believe in ice cream, and in the great future that lies before the industry, because ice cream is the one product which contains all of the life giving, body building properties peculiar to milk, combined with a variety and palatability found in no other milk product.

We Believe that all legitimate business must rest upon the secure foundation of a fair reward for honest service ;

That a condition precedent to the right to engage in business is the assumption of this obligation of service to society; That this obligation may be fully discharged only through

the fullest measure of progress in industry;

That such progress may best be achieved through the intelligent co-operation of those identified with any given line of human endeavor;

And that unrestrained competition, with the destructive practices which attend it, defeats progress and becomes a burden upon society.

practices:

We Recognize, as included among such destructive

The use of adulterants, or of any ingredients other than those known to be wholesome and meritorious, or the sale of any article as a food product or as an ingredient in a food product which, because of its own nature or method of manufacture, or for any other reason, is in violation of local, state, or federal food laws;

The misrepresentation, by word of mouth or in writing, of the products, processes, service or business methods of either ourselves or our competitors;

The use of any advertising copy which is not constructive in its nature, or which might tend to destroy public confidence in ice cream as a wholesome food;

Price discrimination between different purchasers or different localities, which is not based on legitimate cost or service considerations;

Selling or offering to sell at cost or at less than a fair profit, or offering or rendering secret rebates or unusual and discriminatory service or inducements, for the purpose of injuring a competitor;

We Pledge Ourselves: To conduct our businesses upon the basis of service and square dealing to the public, and to the industry of which we are a part;

To promote, in our relations with our competitors, a spirit of fairness and tolerance;

To ourselves refrain, and to discourage others, from any and all practices which would be detrimental to the interest of the public, or of the industry;

And to co-operate in every practicable way toward a fuller appreciation of ice cream as a wholesome, all-year-round. food.

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