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AUTOMOBILES, RETAIL

NATIONAL AUTOMOBILE DEALERS ASSOCIATION Members must have been in business two years and have a credit rating of $10,000. Adopted 1922:

QUALIFICATIONS OF A MEMBER

He is a business man.

He reflects his personal integrity in every transaction.
He has capacity, credit and financial standing.

He is one with whom you enjoy dealing because his methods inspire confidence.

He handles only proved merchandise of merit which he has bought at a price that will return to him a legitimate profit. He is courteous and demands courtesy of his employes for his customers.

He does not disparage his competitor.

He advertises truthfully. He is building his business for

permanence.

He departmentizes his business. He specializes for his own benefit and economizes for your benefit.

He is a clear thinking, aggressive business man who knows how to conduct his business and does it.

He believes in the Golden Rule for himself and insists

on it for his customers. .....

RECOMMENDATIONS ON METHODS

Resolved by the National Automobile Dealers' Association in convention assembled in Chicago, January 29-30, 1923, that we herewith condemn the so-called "used car trading allowance" as an unfair and unethical business practice and a deceit upon the public in its operation, and, be it further

Resolved that we respectfully suggest to the manufacturers of motor cars that the time has come to undertake such surveys of marketing conditions as will determine accurately the absorption power of a marketing territory and that production schedules of all manufacturers should be drawn up with due regard to this absorption power rather than on the mechanical facilities of plants to turn out products, or based on the similar

production schedules of competitive manufacturers, and be it further

Resolved that inasmuch as dealers and manufacturers have jointly borne items of expense in the merchandising of new motor vehicles in the past that we recommend that a greater cooperative study of the used car situation be made by both the manufacturers and dealers through their respective organizations and that such information be secured and plans outlined as will result in a satisfactory method of merchandising of all automotive vehicles.

Resolved that we herewith recommend to automobile dealers generally that they make a survey of the cars in general demand in their territory, that they take only such used cars in trade for which there is an active and measurable demand and then only at a price that will permit the handling of the used vehicle at a profit. And we herewith condemn as suicidal the "unloading" of new motor vehicles by any factory on any dealer who is thus compelled to accept used car deals at prices which are ruinous to himself and demoralizing to the motor merchandising market.

AUTOMOBILE EQUIPMENT

AUTOMOTIVE EQUIPMENT ASSOCIATION

Formerly Nat. Assn. of Automobile Accessory Jobbers.
Adopted July 1921; condensed form:

FAIR TRADE PRACTICES

Reciprocity: No. 1. Encourage reciprocity, harmonious and friendly relations between all members,-treat others as you would like to be treated-Act on the policy of "those who help me, I help."

Branch Houses: No. 2. Branch houses under same name and ownership as parent organization, may receive such. matters as go to the home office.

Arbitration: No. 3. Arbitrate differences-The Asso

ciation has every facility-Keep out of the courts.

Piracy: No. 4. Piracy all kinds denounced, or anything tending to deceive the buyer or the public-Refer such matters to the Association.

Patent Controversies: No. 5. Do not send threatening letters to jobbers on patent controversies-Contending parties should adjust matters between themselves-If desired refer to the Commissioner.

Advertising: No. 6. temporary or transient nature.

Oppose advertising schemes of a
Refer them to the Commissioner.

Advertising Demands on Manufacturers: No. 7. Disapprove jobbers making demands on manufacturers for advertising in bulletins, papers having no regular circulation, especially publications, local dailies or trade papers.

House Organs: No. 8. Jobbers should not ask manufacturers for contributions to house organs. It cheapens and detracts from its value.

Syndicate Catalogues: No. 9. Syndicate or stock catalogues are harmful and not helpful. Do not better conditionsNo manufacturer should give money or merchandise for space in any jobber's catalogue.

Inserts: No. 10. Manufacturers should not supply inserts for catalogues. All right to supply inserts for office or salesmen's use.

Jobbers Catalogues: No. 11. Jobbers should not furnish. quantities of their catalogues with dealer's name printed on the outside cover-It is misleading-Does not serve a useful purpose and encourages the dealer to misrepresent his position in the trade. Printed Matter: No. 12. The jobber should not ask the manufacturer for more printed matter than he can use-It costs money, and when wasted, adds to the cost of goods-When furnished, the jobber should put it to the use it is intended for-Not become dirty or go into the discard.

Display Fixtures: No. 13. When Jobbers get display fixtures they should keep them in sight, in shape, and in use. Otherwise, not accept them or return them.

Commission Men: No. 14. Jobbers do not favor services of itinerant commission men in their territory traveling with their men or alone, as men of this kind frequently misrepresent and overload orders to make a showing, and involves litigation.

Gratuities: No. 15. Manufacturers should not offer a jobber's salesman prizes or gratuities of any kind for pushing their line, or do anything that will detract or take their energies and efforts from the regular course of duty. It is an injustice. and unwarranted interference with the forces of the jobber.

reliable

Guarantees: No. 16. Unreasonable guarantees are not considered necessary from dependable concerns or merchandise, and should not be given.

Supplies Own Needs: No. 17. Manufacturers of automobiles, trucks, and tractors should be supplied goods to equip their appliances, but not in excess of such needs, as surplus frequently results in sacrifice and demoralization.

Liquidation: No. 18. When closing out or liquidating stocks, jobbers should first afford the maker an opportunity to take goods back and next the jobbers in the locality a chance to purchase same.

Individual Goods: No. 19. Do not refer to any particular goods by trade name in debating matters on the floor of the convention-unfair advertising.

Club Purchase: No. 20. Oppose club or syndicate purchases for distribution among a number of individuals or firms as it gives an unfair advantage alike to the jobber and dealer.

Non-favor: No. 21. No dealer, garage, or repair shop should be given any advantage on purchases by reason of membership in any organization.

Rebates: No. 22. Allow no rebates to a selected group

of customers at yearly or other periods on the volumes of purchases made-It is considered bad-courts trouble-and many times invites litigation.

Parcel Post: No. 23. Parcel Post being preferred service, charges for not less than 5c should be made, plus postage insurance. It costs over 25c to put any charge through your books.

Interest: No. 24. Seven per cent on past due accounts. If refused, may be referred to the Credit Department.

sound.

Post Dating: No. 25. Opposed to post-dating bills. Un

Return Goods Charge: No. 26. Goods, when in a salable condition, should not be returned until the seller gives consent, and then a charge of not less than 10% should be made for restocking and rehandling, plus shipping expense.

Reversing 'Phone Charges: No. 27. Do not permit the reversing of telephone charges-that is a part of the merchant's expense in conducting his business.

Terms: No. 29. Terms should be respected, as they are as much a part of a transaction as the question of price.

mended.

Trade Acceptances: No. 30. Trade Acceptances recom

Credit Information: No. 31. All members especially manufacturers-should cooperate and frankly give correct credit information to fellow members when requested.

Free Goods: No. 32. Opposed to giving free goods to either the jobber or dealer as it is not considered the proper method of merchandising.

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