Theory and Research in Mass Communication: Contexts and ConsequencesL. Erlbaum Associates, 1996 - 230 halaman This book is a product of the cultural, economic, political, and social environments during the early and mid-1990s in the United States. Designed for media consumers as well as future practitioners, it illustrates the actual and potential social consequences of the media, and media theory and research. Today, some mass communication programs are offering advanced undergraduate classes in an effort to appeal to the widespread interest in mass communication issues among students in all majors. This text, with its emphasis on research concerning topics such as public opinion and the impact of media violence, is intended to fit in well with those efforts. |
Isi
The Research Context | 19 |
CHAPTER 4 Theories of Media Audiences | 47 |
Change and Persuasion | 96 |
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Theory and Research in Mass Communication: Contexts and Consequences David K. Perry Pratinjau terbatas - 2001 |
Theory and Research in Mass Communication: Contexts and Consequences David K. Perry Pratinjau terbatas - 2001 |
Theory and Research in Mass Communication: Contexts and Consequences David K. Perry Pratinjau tidak tersedia - 2002 |
Istilah dan frasa umum
According activity advertising agenda aggression argued assume attitude change audience effects audiences behavior causal Centerwall chapter cognitive cognitive psychology concept concerning consequences contribute correlations cultivation depicting Dewey Dick Kazmaier discussion E. M. Rogers enhanced evidence examined example exists experimental exposure to televised extent film forms function Gerbner gratifications sought groups homicide human hypothesis idea impact important increased independent variable indicators individual influence instance involvement issues knowledge mass communication research mass media McGuire media content media effects media influence media violence Meese Commission meta-analysis modern Nonetheless occur organicism Palmgreen perception perhaps person persuasion political polls potential pragmatist predict programs psychology public opinion rape scholars scientific scientists sexual materials sexually explicit materials sleeper effect social learning theory social sciences society sometimes studies subliminal advertising suggests televised violence tend theoretical theory variables viewers Wartella Zillmann
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