Managing Networks in International Business

Sampul Depan
Mats Forsgren, Jan Johanson
Psychology Press, 1992 - 254 halaman
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
 

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UNDERSTANDING THE NATURE
17
The Cultural Influence on International
47
UNDERSTANDING THE NATURE OF NETWORKS
75
Managing by International Travelling
93
Developing Countertrade Networks
110
Experiential Network Knowledge
126
UNDERSTANDING NETWORK CHANGE
151
Barriers in International Banking Networks
167
Power Balancing in an International
178
Entering a Tightly Structured Network
194
References
233
Author Index
247
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