Digital Marketing For DummiesJohn Wiley & Sons, 25 Agu 2020 - 368 halaman Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process!
Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
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Introduction 1 | 3 |
Choosing the Right Marketing Campaign | 27 |
Using Content to Generate Fans | 61 |
Blogging for Business | 87 |
Taking Stock of 65 Blog Post Ideas | 107 |
Creating Stellar Content without All the Fuss | 128 |
Generating Website Traffic | 135 |
Capturing Traffic with Search Marketing | 155 |
Tracking the Origins of Site Visitors | 269 |
Honing In on Your Audience | 278 |
Putting It All Together | 285 |
Optimizing Your Campaigns for Maximum ROI | 287 |
The Part of Tens | 301 |
Marketing Mistakes | 303 |
Ten Trending Digital Marketing Skills | 309 |
Video Marketing and Production Positions | 315 |
Leveraging the Social Web | 181 |
Tapping into Paid Traffic | 213 |
Following Up with Email Marketing | 237 |
Writing and Designing Effective Emails | 253 |
Measuring Analyzing | 263 |
Ten Essential Tools for Digital Marketing Success | 321 |
| 337 | |
| 338 | |