The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
The breakthrough marketing strategy from the world's most innovative advertising agency
One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.
The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set.
This game-changing book:
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
Apa yang dikatakan orang - Tulis resensi
Part 2 The Cross Communication Imperative
Part 3 Putting Cross Switch into Play
Appendix 1 Outline of Cross Communication Behavior Survey
Appendix 2 Dentsu Group Trophy Case
Appendix 3 Biographies of Key Dentsu Contributors