Strategic Marketing Management and Tactics in the Service IndustrySood, Tulika IGI Global, 20 Mar 2017 - 393 halaman Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers. |
Isi
| 1 | |
Services Marketing | 15 |
Marketing of Services | 43 |
An Analysis of the Relationship between Quality Factors and Customer Loyalty for Success of Firms in the Service Industry | 74 |
Marketing of Banking Services in India | 107 |
Mutual Fund | 134 |
Marketing of Microfinance for Rural Women | 153 |
Marketing of Agricultural Commodities in India | 185 |
Promoting Service Innovation and Knowledge Management in the Hospitality Industry | 243 |
Strategic Healthcare Service Management | 280 |
Marketing of Tourism Industry | 304 |
Glocalization in Fast Food Chains Glocalization in Fast Food Chains | 330 |
Compilation of References | 348 |
About the Contributors | 387 |
| 391 | |
Hospitality Marketing | 213 |
Edisi yang lain - Lihat semua
Strategic Marketing Management and Tactics in the Service Industry Tulika Sood Pratinjau tidak tersedia - 2017 |
Istilah dan frasa umum
activities agricultural Apollo Hospitals Bank of India banking sector behavior billion brand cent challenges characteristics clients Commodity Exchange commodity market communication companies competitive advantage concept consumer cost create crore culture customer loyalty customer satisfaction demand distribution economic employees factors fast food financial services futures contract glocalization growth healthcare services hospitality industry hospitality marketing IGI Global improve increase Indian Banking intangible International Journal investment investors Journal of Marketing Journal of Service Kasemsap knowledge management Kotler marketing mix McDonald's medical tourism Microfinance Multi Commodity Exchange mutual fund needs offer operations organization organizational performance physical evidence products and services promotion relationship restaurants retail Retrieved role rural women schemes service delivery service firms service industry service innovation service provider service quality service sector Services Marketing SHGs tourism industry tourism products trading variables