Principles of MarketingPearson Australia, 1 Okt 2014 - 601 halaman The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement. |
Isi
| 1 | |
Part 2 Understanding the marketplace and consumers | 69 |
Part 3 Designing a customerdriven strategy and mix | 171 |
Part 4 Extending marketing | 451 |
Appendix 1 Marketing metrics spotlights | 493 |
An introduction | 516 |
Edisi yang lain - Lihat semua
Principles of Marketing PDF eBook Philip Kotler,Gary Armstrong,Lloyd C. Harris,Nigel Piercy Pratinjau tidak tersedia - 2013 |
Principles of Marketing Philip Kotler,Gary Armstrong,Lloyd Harris,Nigel F.. Piercy Pratinjau tidak tersedia - 2012 |
Principles of Marketing Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Philip Kotler Pratinjau tidak tersedia - 2014 |
Istilah dan frasa umum
AACSB accessed December 2013 advertising Australian behaviour brand build buyers buying campaign cent chapter CHECK QUESTIONS Coles Coles Supermarkets company's competition competitors consumers costs create customer lifetime value customer relationship management customer relationships customer value database decisions differentiation digital marketing direct and digital direct marketing discount discuss environment environmental example Facebook firms flybuys global Google groups industry innovation integrated marketing communications interaction iPhone Learning Objective manufacturers market segments marketing channels marketing communications Marketing Management Marketing Metrics marketing mix marketing organisations marketing research marketing strategy marketplace measures mobile phone needs packaging performance personal selling positioning products and services profits purchase Reflective Thinking response retailers sales promotion salesforce salespeople search engine sellers smartphones social media STUDENT LEARNING CENTRE supermarket suppliers supply chain sustainable marketing target market users wholesalers Woolworths Zealand