Milestones in Mass Communication Research: Media EffectsMilestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
activities actually addition adoption adult agenda aggressive American appeared associates attention attitudes audience become began behavior believe broadcast campaign chapter clear concerning conclusions conducted discussed earlier early educational effects example experiments fact factors film Finally findings Force given idea important included increase indicated individual influence innovation interest interviewed issues kinds later leaflets learning less listeners lives major mass communication means measures medium needed noted observed obtained opinion patterns percent picture play political population positive possible presented Press problems produced programs question radio reasons relationship response role selected serials showed significant situation social society specific subjects television theory turned understand University viewers viewing violence voters watched women
Informasi bibliografi
| Judul | Milestones in Mass Communication Research: Media Effects |
| Pengarang | Shearon Lowery, Melvin Lawrence DeFleur |
| Edisi | 3, berilustrasi |
| Penerbit | Longman Publishers USA, 1995 |
| Asli dari | Universitas Indiana |
| Didigitalkan | 3 Mar 2010 |
| ISBN | 0801314372, 9780801314377 |
| Tebal | 415 halaman |
| Ekspor Kutipan | BiBTeX EndNote RefMan |