Milestones in Mass Communication Research: Media EffectsMilestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Apa yang dikatakan orang - Tulis resensi
Kami tak menemukan resensi di tempat biasanya.
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Istilah dan frasa umum
active actually addition adoption aggressive American appeared attention attitudes audience authors became become began behavior believe broadcast campaign chapter clear concerning conclusions conducted decisions developed discussed earlier early educational effects example experiment fact factors Figure film Finally findings Force given idea identified important included increase indicated individual influence innovation interest interviews issues kinds later leaflets learning less limited listeners lives major mass communication means measures medium needed noted obtained opinion patterns percent persuasive picture play political population position possible presented Press problems produced programs question radio reasons relationship relatively respondents role selected serials showed significant situation social society specific subjects television theory turned understanding University viewing violence voters watching women