Marketing to the Middle Class Muslim

Sampul Depan
Gramedia Pustaka Utama, 19 Agu 2014 - 304 halaman
The six principles of marketing to the middle class muslim #1. The principle of customer (Customers become more religious begin to search for spiritual value). #2. The principle of competition (Competition is about building brand persona). #3. The principle of positioning (Be an indusive brand, be an universal icon). #4. The principle of differentiation (Build authenticity through commitment and passion). #5. The principle of value (offer unique universal value, balance your product and spiritual benefits). #6. The principle of engagement (Connect your customer to each other, build a community of messengers).
 

Isi

Revolusi Hijab
3
Umrah
29
Makanan Halal
51
Kosmetik Halal
71
Bank Syariah
89
Asuransi dan Investasi Syariah
105
Budaya Islam Pop
123
Hotel Syariah
149
Islamic Parenting
159
Zakat dan Sedekah
187
Masjid dan Mushola
203
Empat Sosok Muslim Indonesia dan Personifikasi Merek
221
Enam Prinsip Pemasaran Konsumen Muslim
249
back cover
284
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