Marketing to the Middle Class MuslimGramedia Pustaka Utama, 19 Agu 2014 - 304 halaman The six principles of marketing to the middle class muslim #1. The principle of customer (Customers become more religious begin to search for spiritual value). #2. The principle of competition (Competition is about building brand persona). #3. The principle of positioning (Be an indusive brand, be an universal icon). #4. The principle of differentiation (Build authenticity through commitment and passion). #5. The principle of value (offer unique universal value, balance your product and spiritual benefits). #6. The principle of engagement (Connect your customer to each other, build a community of messengers). #MarketingMiddleClass #Marketing #Middle #Class #Muslim #Yuswohady #TiketKeSurga #AmalanRingan #BukuIslam #EdukasiIslam #BukuSpiritual #KumpulanAmalan #PanduanIbadah #BukuPelajaran #BukuSekolah #LatihanSoal #MateriUjian #GramediaPustakaUtama #BukuBestseller #RekomendasiBuku #BukuBagus #BukuBaru |
Isi
Revolusi Hijab | 3 |
Umrah | 29 |
Makanan Halal | 51 |
Kosmetik Halal | 71 |
Bank Syariah | 89 |
Asuransi dan Investasi Syariah | 105 |
Budaya Islam Pop | 123 |
Hotel Syariah | 149 |
Islamic Parenting | 159 |
Zakat dan Sedekah | 187 |
Masjid dan Mushola | 203 |
Empat Sosok Muslim Indonesia dan Personifikasi Merek | 221 |
Enam Prinsip Pemasaran Konsumen Muslim | 249 |
back cover | 284 |
Edisi yang lain - Lihat semua
Istilah dan frasa umum
Aa Gym Al Qur'an asuransi ataupun Ayat-ayat Cinta bank konvensional bank syariah benefit berbagai berhijab bisnis Body brand cara cenderung Conformist Cream cukup customer dana Dewi Sandra Dian Pelangi Digital Publishing/KG-3/GC Dompet Dhuafa fasilitas Fatin fenomena fesyen film gadget Habiburrahman El Shirazy haji Heryani Hijabers hotel syariah ibadah informasi internet investasi Islami Islamic School kalkulator keagamaan kegiatan kehalalan keislaman kelas menengah muslim kerap kian kini komunitas konsumen kelas menengah konsumen muslim kosmetik halal label halal layanan liburan mampu manfaat fungsional manfaat spiritual Marshanda masjid media sosial melalui memberikan memiliki mengenai mengenakan hijab menggunakan mengonsumsi menyukai merasa merek Anda misalnya modern mulai mushola musik religi nasabah nilai-nilai novel online orangtua pasar pemasaran pengajian penting perbankan syariah perempuan perilaku konsumen persen program Rationalist reksadana responden revolusi hijab riba saat salah salon muslimah sedekah segmen sekolah semakin sinetron sinetron religi sisi sosok spiritual value ujar ujarnya umrah umumnya universal Universalist Wardah wisata zakat